From Offices To WFH To Back To Offices What Did Start-Ups Learn?
Entrepreneur magazine|April 2022
Because Of The Covid-19 Protocols That Were In Effect For The Greater Part Of 2020 And 2021, Startups, Unlike Other Companies, Took Their Entire Operations Online. Remote Operation Has Been The Key Change That The Pandemic Introduced In The Way We Work Experts Predict Will Leave Long-term Imprints On The Workspace. More Than The Workspace, It Has Brought About Changes In The Way Employee-employer Relations Work, How People Look For Jobs.
Akshit Pushkarna
From Offices To WFH To Back To Offices What Did Start-Ups Learn?
THE ‘GREAT RESIGNATION HAS AFFECTED EVERY ORGANISATION IN THE INDUSTRY. BUT BASED ON MY ASSESSMENT OF THE MARKET, WE AT RAZORPAY HAVE STILL BEEN ABLE TO MANAGE REASONABLE RATES OF ATTRITION DURING THIS PERIOD, ABOUT 30 PERCENT LOWER THAN THE MARKET AVERAGE.”

Chitbhanu Nagri, Senior VP, People Operations, Razorpay

It is a common observance that a sizeable chunk of the Indian workforce now prefers to take up professional engagements based on the flexibility of the workplace; whether options to work remotely are available or not. Multiple reports indicate that there is a shift in preference for people around job locations. This has pushed employers’ decisions in terms of the future of their workplace, and a majority of them are considering a mix of physical office presence and remote working for the future of their workplace. Pravin Prakash, Chief People Officer, BYJU’S explains that the future of work at BYJU’s would be hybrid. For BYJUs, the company’s large sales force operated physically in a direct-to-customer approach. While the ed-tech platform relies on the formidability of their product, their sales force does a significant groundwork, which has put the product on the map.

This story is from the April 2022 edition of Entrepreneur magazine.

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