As the pandemic hit the economies, the investment ecosystem in India faced several challenges coupled with uncertainties about the future. Many of the businesses across sectors suffered major economic jolt since April 2020 as the result of the frequent lockdowns. Among several businesses, startups and even early-stage startups received the major blow initially, as most of these firms are mainly driven by the funding by private equity/venture capitalists. The funding accelerates the growth for the startups, which in turn, translates into revenue for the investors. Though the pandemic impacted the economic cycle, however, surprisingly several startups have registered growth during these times. On the other hand, some PE/VC firms had been perhaps cynical about their investment planning for the year 2021 in the backdrop of the ongoing COVID-19 though this doesn’t seem to be the case anymore. Similarly, angel funds also faced some roadblocks during the beginning of the pandemic; however, they seem to have regained confidence in their investments. In the meantime, many analysts have voiced optimism about the growth prospects of the Indian startup ecosystem in 2021.
COVID‘ TEMPORARILY’ INTERRUPTS INVESTORS’ CONFIDENCE
The outbreak of the covid resulted in lockdown across the country beginning from March 2020. According to 92% of investors surveyed by FICCI and Indian Angel Network in July 2020, the investments into the startup ecosystem in India were badly impacted and faced several hurdles. Out of 27 investors who were part of the survey that included 250 startups and 34 incubators, 56% claimed moderate impact while 40% had said startup funding would be severely impacted due to covid. Subsequently, about 59% of investors had said they would be keen to work with startups in their current portfolio until the situation improves instead of working on new deals, a survey showed. Not only that, but the covid also impacted the investors’ confidence as suggested by another survey titled “Impact of Covid-19 on Indian Startups”. It suggested that the response from investors to pitches made by startups wasn’t enough encouraging as only 8% of startups were able to sign the agreement and receive the funds during the lockdown. On the other hand, about 33% of startups had said that the decision to invest has been put on hold by investors while for 32% of startups, there was no response from investors.
STARTUPS ECOSYSTEM LIKELY TO THRIVE
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The Midas Touch
Whether she’s creating behind-the-runway looks for Alice Temperley, glamming up the Victoria’s Secret Angels, beautifying A-listers such as Amal Clooney on their big day, or getting the likes of Olivia Palermo ready for Fashion Week, there’s not a day when Charlotte Tilbury isn’t working her makeup magic. She is an A-lister in her own right. Amid India enjoying a luxury beauty renaissance, Charlotte Tilbury Beauty, which is worth around £1.2 billion, finally made a home in the country through e-commerce platform Nykaa last November. One of the most in-demand makeup artists in the world, known for creating glowing complexions and natural-looking faces – all with her best-selling products, of course. In an exclusive interview with us, she tells us about her journey into beauty industry, her ultimate makeup tips and beauty secrets – including how she keeps her own skin looking so flawless and how you can use makeup to cheat your way to fuller lips, bigger eyes, and supermodel definition.
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Fitness and working like a couch-potato, like most of us have been, don’t really go hand in hand! While some of us struggled to be fit even before the pandemic began, the lockdown has really taken away the little physical activity that people were bound to have everyday. Ever wonder how entrepreneurs do it? Staying fit with WFH? Here’s how... You might have made several attempts at home-workouts and fitness morning routines since the COVID-19 pandemic forced us all to work from home majorly. On social media, a widespread productivity contest began, but not all of us can claim to have been fit with our reducing physical activities. Well, many entrepreneurs have recognized the importance of a “healthy body-healthy mind” and have been able to crush their work regimes as well as their fitness ones.
D2C a realistic alternative to traditional business
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