DIGITAL MARKETING CAN BOOST SMES
Entrepreneur magazine|February 2021
According to Archana Vohra, director small and medium businesses, Facebook India, these digital marketing initiatives can promote SME businesses

Small and medium enterprises (SMEs) make their business models resilient through digital initiatives in the Internet age, and especially amid and post COVID-19. These need to leverage digital resources to have a distinct competitive edge. According to Archana Vohra, director small and medium businesses, Facebook India, the past few months have been difficult for small and medium businesses and there have been businesses which have shut down.

SMEs contribute nearly 30 per cent to the GDP of the country. “The period of COVID was the time for movement towards digital and we published a study that showed that digital influence—specifically in urban geographies— has gone up by about 15 to 20 per cent. The study also showed 90 per cent of the people would want to proceed to spend money online especially in the apparel category.”

Here are some digital marketing tips for promoting SME business, according to Vohra.

Advertisement Budget

It’s not confidential. Companies spend crazy amounts on advertising and quality video content is not shattering bank as, thanks to technological improvements, one can now develop content right from their cellphones.

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM ENTREPRENEUR MAGAZINEView All

THE NAIL ENTREPRENEUR

“I’d like to see at least 100 The Nail Artistry salons operational across different countries around the world.”

5 mins read
Entrepreneur magazine
April 2021

The Asian Champion - CHATRI SITYODTONG, CHAIRMAN & CEO, ONE CHAMPIONSHIP

Chatri Sityodtong is the Founder, Chairman and CEO of ONE Championship, Asia’s largest global sports media property in history with a broadcast to over 2.7 billion potential viewers across 150+ countries around the world. Through the power of media and the magic of storytelling, ONE Championship is on a mission to unleash real-life superheroes, celebrate values, ignite dreams, inspire nations, and change the world. Chatri Sityodtong has an estimated net worth of US$350 million and will be the star of the upcoming edition of The Apprentice where 16 candidates will be vying to be the protege of one of Asia's leading entrepreneurs. Here’s the Thailand sensation on his self-made journey and how he’s redefining the future of martial arts.

7 mins read
Entrepreneur magazine
April 2021

Entrepreneurship Is a Mindset

I cofounded LinkedIn, invest with Greylock Partners, and host the Masters of Scale podcast. Take it from me: Success in entrepreneurship must begin in your head.

4 mins read
Entrepreneur magazine
April 2021

Credit to SMBs Not A Problem DIGITAL and Faster

Basis, achieving a high level of sophistication, compliance and trust from SMBs

7 mins read
Entrepreneur magazine
April 2021

This Brand Is Your Brand. This Brand Is My Brand?

Can you create a product that references, parodies, or uses parts from another brand? Many entrepreneurs are trying…and then getting sued. But the law is far from settled. This is the story of one startup that fought back and might just help change the way brands are built.

10+ mins read
Entrepreneur magazine
April 2021

This Platform is Enabling Peer-to-Peer Donation Seamless

Co-founded by actor Kunal Kapoor and Varun Sheth, Ketto’s motto is healthcare for all.

3 mins read
Entrepreneur magazine
April 2021

Will Startups IPO Be A Game Changer In 2021?

Securing Initial Public Offering (IPO) is the ultimate sought-after capital extension by startups. Successful IPO opens the floodgates for more capital and improvement in the overall startup economy. Despite the tumultuous times faced by the businesses in 2020 due to the COVID-19, the year 2021 saw some of the biggest runaway success listings so far, thanks to the high liquidity and solid investor sentiment.

5 mins read
Entrepreneur magazine
April 2021

Does Angel Funding Look Promising For Startups In 2021 Amid Ongoing Pandemic?

Ever since the world has been stormed by the coronavirus outbreak, economies across the globe have been in turmoil, with massive layoffs, shutting down of the businesses and cost-cutting measures have come into the light.

7 mins read
Entrepreneur magazine
April 2021

Rise of Social Commerce Startups During Pandemic

In recent years, India has witnessed a massive spike in the usage of social commerce platforms like Meesho, Shop101, GlowRoad and Bulbul

7 mins read
Entrepreneur magazine
April 2021

“Execution is Fundamental to Creating Value; Capital Cannot Substitute Speed and Innovation”

Learnability, having a strong organisational foundation, commanding leadership and thorough professionalism births legendary organisations

5 mins read
Entrepreneur magazine
March 2021
RELATED STORIES

7 Home Businesses You Can Launch in 2021

If you're considering starting your own business in 2021, you're in good company. Many people are looking to pivot and try something new in light of the recent economic climate.

6 mins read
Home Business Magazine
Spring 2021

FACEBOOK DATA ON MORE THAN 500M ACCOUNTS FOUND ONLINE

Details from more than 500 million Facebook users have been found available on a website for hackers.

1 min read
AppleMagazine
April 09, 2021

Your Facebook Friend Has Some Thoughts To Share About Your Covid Vaccine

Mark Zuckerberg wanted to make Facebook a source of reliable information about the pandemic. Instead he created a perfect platform for conspiracy theorists

10+ mins read
Bloomberg Businessweek
April 12, 2021

THE INTERNET DOESN'T HAVE TO BE AWFUL

The civic habits necessary for a functioning republic have been killed off by an internet kleptocracy that profits from disinformation, polarization, and rage. Here’s how to fix that.

10+ mins read
The Atlantic
April 2021

An Exclusive Interview With Nandakumar Narasimhan

The Little Red Train

10+ mins read
Lens Magazine
March 2021

Pretty in Paint & Patina

Anchor your rooms and center your spaces with Latina Patina’s one-of-a-kind, hand-painted, stunning furniture pieces.

3 mins read
Cottages and Bungalows
April - May 2021

A Room for Dad

Before Mom passed, I made a promise to her

8 mins read
Guideposts
April 2021

CONGRESS TO PRESS BIG TECH CEOS OVER SPEECH, MISINFORMATION

The CEOs of social media giants Facebook, Twitter and Google face a new grilling by Congress Thursday, one focused on their efforts to prevent their platforms from spreading falsehoods and inciting violence.

4 mins read
Techlife News
Techlife News #491

FACEBOOK WORKING ON INSTAGRAM FOR KIDS UNDER 13

Facebook says it is working on a version of its Instagram app for kids under 13, who are technically not allowed to use the app in its current form due to federal privacy regulations.

1 min read
AppleMagazine
AppleMagazine #491

BILL TO AID US PUBLISHERS VS. GOOGLE, FACEBOOK RISES AGAIN

A congressional effort to bolster U.S. news organizations in negotiations with Big Tech has supporters hoping that third time’s the charm.

2 mins read
AppleMagazine
AppleMagazine #491