Small and medium enterprises (SMEs) make their business models resilient through digital initiatives in the Internet age, and especially amid and post COVID-19. These need to leverage digital resources to have a distinct competitive edge. According to Archana Vohra, director small and medium businesses, Facebook India, the past few months have been difficult for small and medium businesses and there have been businesses which have shut down.
SMEs contribute nearly 30 per cent to the GDP of the country. “The period of COVID was the time for movement towards digital and we published a study that showed that digital influence—specifically in urban geographies— has gone up by about 15 to 20 per cent. The study also showed 90 per cent of the people would want to proceed to spend money online especially in the apparel category.”
Here are some digital marketing tips for promoting SME business, according to Vohra.
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It’s not confidential. Companies spend crazy amounts on advertising and quality video content is not shattering bank as, thanks to technological improvements, one can now develop content right from their cellphones.
This story is from the February 2021 edition of Entrepreneur magazine.
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This story is from the February 2021 edition of Entrepreneur magazine.
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