MIKI AGRAWAL, founder and CCO/ Tushy
1/ Keep the conversation going.
THERE WEREN’T MANY good things about the Great Toilet Paper Shortage of 2020, but to Miki Agrawal, there was one upside: Americans were embracing the bidet. Agrawal is the founder of Tushy, a bidet attachment company launched in 2014. Last year, the company did just under $10 million in sales…but this year, it’s on track to do five times that. “We sold out by the second weekend of March,” she says. “We had our first million-dollar day.”
But the spike in demand, coupled with production facilities in Asia, led to some lengthy delivery delays. “Our customers had to wait five weeks, and that sucked,” Agrawal says. Her strategy? “We were just extremely transparent.” Tushy explained and apologized for the delays, and also took the opportunity to share the benefits of bidets—and that toilet paper can cause hemorrhoids, UTIs, and anal fissures. That kept customers eager for their purchase to arrive. “We’ve been educating and educating, because it’s a real behavioral shift,” Agrawal says. “Finally, people took the leap.”
LESLIE VOORHEES MEANS, cofounder and CEO/ Anomalie
2/ Build trust with big gestures.
Continue reading your story on the app
Continue reading your story in the magazine
THE NAIL ENTREPRENEUR
“I’d like to see at least 100 The Nail Artistry salons operational across different countries around the world.”
The Asian Champion - CHATRI SITYODTONG, CHAIRMAN & CEO, ONE CHAMPIONSHIP
Chatri Sityodtong is the Founder, Chairman and CEO of ONE Championship, Asia’s largest global sports media property in history with a broadcast to over 2.7 billion potential viewers across 150+ countries around the world. Through the power of media and the magic of storytelling, ONE Championship is on a mission to unleash real-life superheroes, celebrate values, ignite dreams, inspire nations, and change the world. Chatri Sityodtong has an estimated net worth of US$350 million and will be the star of the upcoming edition of The Apprentice where 16 candidates will be vying to be the protege of one of Asia's leading entrepreneurs. Here’s the Thailand sensation on his self-made journey and how he’s redefining the future of martial arts.
Entrepreneurship Is a Mindset
I cofounded LinkedIn, invest with Greylock Partners, and host the Masters of Scale podcast. Take it from me: Success in entrepreneurship must begin in your head.
Credit to SMBs Not A Problem DIGITAL and Faster
Basis, achieving a high level of sophistication, compliance and trust from SMBs
This Brand Is Your Brand. This Brand Is My Brand?
Can you create a product that references, parodies, or uses parts from another brand? Many entrepreneurs are trying…and then getting sued. But the law is far from settled. This is the story of one startup that fought back and might just help change the way brands are built.
This Platform is Enabling Peer-to-Peer Donation Seamless
Co-founded by actor Kunal Kapoor and Varun Sheth, Ketto’s motto is healthcare for all.
Will Startups IPO Be A Game Changer In 2021?
Securing Initial Public Offering (IPO) is the ultimate sought-after capital extension by startups. Successful IPO opens the floodgates for more capital and improvement in the overall startup economy. Despite the tumultuous times faced by the businesses in 2020 due to the COVID-19, the year 2021 saw some of the biggest runaway success listings so far, thanks to the high liquidity and solid investor sentiment.
Does Angel Funding Look Promising For Startups In 2021 Amid Ongoing Pandemic?
Ever since the world has been stormed by the coronavirus outbreak, economies across the globe have been in turmoil, with massive layoffs, shutting down of the businesses and cost-cutting measures have come into the light.
Rise of Social Commerce Startups During Pandemic
In recent years, India has witnessed a massive spike in the usage of social commerce platforms like Meesho, Shop101, GlowRoad and Bulbul
“Execution is Fundamental to Creating Value; Capital Cannot Substitute Speed and Innovation”
Learnability, having a strong organisational foundation, commanding leadership and thorough professionalism births legendary organisations
A Squeeze on the Global Middle Class
An estimated 150 million people slipped down the economic ladder in 2020, the first setback in almost three decades
Unlocking the Mysteries of Long COVID
A growing g number of clinicians are on an urgent quest to find treatments for a frighteningly pervasive problem. They’ve had surprising early success.
Our Sad Souvenirs of The Pandemic
Americans can’t go anywhere, but we’re still buying the T-shirt.
Spring Break Staycation
Travel plans on hold this year? No worries—home is where it’s happening. Here’s how to map out the ideal anti-getaway right in your own backyard...
The Long Game: Covid Changed The Way We Play, Watch, Cheer
It’s the predictable rhythm of sports that draws us in.
EMPLOYEE ENGAGEMENT IN THE LAST LEG OF THE PANDEMIC AND BEYOND
The pandemic has forcibly separated teams, resulting in many employees forced to work remotely which has led them to feel isolated and disconnected.
At Least There's One CovidProof Business Model in Art
Galleries are doing great. Museums? Not so much.
WALMART SALES STILL SURGING, BUT A CHILL MAY BE ON THE WAY
Walmart is raising wages for 425,000 of its 1.5 million U.S. workers and is investing $14 billion this year to speed up its distribution network as the nation’s largest retailer navigates vast industry changes that were accelerated by the pandemic.
Facebook Steps Up Vaccine Misinfo Efforts. Will It Work?
As inoculation efforts for the coronavirus ramp up around the world, Facebook says it’s going all in to block the spread of bogus vaccine claims.
As Virus Cuts Class Time, Teachers Have To Leave Out Lessons
English teachers are deciding which books to skip. History teachers are condensing units. Science teachers are often doing without experiments entirely