The Makers Со - The Builders of India's New CPG
HONASA CONSUMER
Building brand beyond babycare
VARUN ALAGH, CO-FOUNDER, CEO, HONASA CONSUMER
When Ghazal and Varun had their first child, they started looking for chemical-free products for their baby, but couldn’t find safe baby products and hence ended up importing products, which was both expensive and time-consuming. Identifying this gap, they decided to create Mamaearth with Made Safe certified, ‘Toxin-free’ baby care products. They launched the brand with limited SKUs and a premium proposition very targeted towards metro consumers in the beginning. Talking about taking the digital first route, Varun Alagh, Cofounder & CEO, Honasa Consumer shares, “Since the scale at which we were trying to make and sell something was small, online was the best, and the only place to start as we wanted to test waters before taking the plunge.”
When asked about the role investors played in the growth of the brand, Alagh mentions, “Most of the entrepreneurs, like Ghazal and I, come with a limited understanding of the various aspects of business, and hence we learn most things on the job. Hence, our investors become extremely critical in this learning curve. Apart from the influx of funds, investors act like mentors who bring in a lot of strategic strength and help give direction to entrepreneurs.”
This story is from the May 2022 edition of Entrepreneur magazine.
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This story is from the May 2022 edition of Entrepreneur magazine.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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