2022: The Year Of The Creator
Entrepreneur magazine|January 2022
The pandemic might have limited our movement but the amount of content we consume has been more than ever. What made us stick while scrolling through social media all day long was the content of some amazing resources created all along. This new breed of young individuals who are making an impact with their enthusiastic, engaging, and real content and communities paying close attention to their views. Better known as influencers, these content creators are the first peak on the set of people who are generating a large following by talking to you as you would like to be heard.
Punita Sabharwal with Saurabh Kumar, S Shanthi, Saptak Bardhan, Shrabona Ghosh, Nusra & Deepa Vaidya
2022: The Year Of The Creator

BHUVAN BAM

Bam Bam: Here comes the master of the universe

Sitting on 24+ Million subscribers on YouTube, Bhuvan Bam has undoubtedly been reigning the Digital space in the country for the past few years. However, in 2021 just a few months after coping with a life-changing personal tragedy, the 27-year old BB Ki Vines creator, comedian, YouTuber, singer, songwriter and now an actor, released his first-ever web show Dhindora. The YouTube series created by Bhuvan himself, featuring all his famous characters has garnered over 350 Million views within a span of fewer than 3 months and is still counting. From a young age, Bhuvan knew he had a good sense of humour but his humour will make the entire nation notice what was now known. Music was his first love and he knew he wants to connect with the audience at large.

This story is from the January 2022 edition of Entrepreneur magazine.

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This story is from the January 2022 edition of Entrepreneur magazine.

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