De cu&aacute;ntas formas se puede mover una tonelada de rocas? Pr&aacute;cticamente desde la invenci&oacute;n del tractor, en 1836, los fabricantes de maquinaria pesada respondieron la pregunta con f&iacute;sica elemental. Pero en la era de la Industria 4.0, ser&aacute; a trav&eacute;s de la tecnolog&iacute;a y los servicios como se determine el avance de esta industria. En 2017, el mercado global de maquinaria y equipo de construcci&oacute;n sum&oacute; alrededor de 192,860 millones de d&oacute;lares, y crecer&aacute; a raz&oacute;n de 6.2% anual para llegar a 230,900 MDD en 2020, se&ntilde;ala un estudio de la consultora ReportLinker.&ldquo;M&eacute;xico puede, sin duda, crecer por encima de esas tasas&rdquo;, afirma Jaime Soto, CEO de Komatsu M&eacute;xico.&iquest; La fabricante japonesa ex port&oacute; equipos por primera vez al pa&iacute;s en 1974 y oper&oacute; durante m&aacute;s de 40 a&ntilde;os a trav&eacute;s de distribuidores. &ldquo;Durante ese tiempo nuestros clientes estaban en el abandono, no hab&iacute;a pr&aacute;cticamente servicios posventa&rdquo;, dice Soto.En M&eacute;xico, la posventa significa ingresos por m&aacute;s de 100 MDD al a&ntilde;o para Komatsu, &ldquo;el posicionamiento de mercado est&aacute; en la atenci&oacute;n a clientes. En la medida en que como fabricante tienes una mejor tecnolog&iacute;a y servicios de datos, puedes ofrecer mejores alternativas al mercado y romper barreras. Y hacia all&aacute; vamos&rdquo;, explica Andr&eacute;s Farrera, director de ventas de Komatsu.A partir de 2015, aunado al potencial minero y al auge inmobiliario mexicano, Komatsu en alianza con Mitsui (que A escala global existen m&aacute;s de 500 fabricantes de maquinaria pesada para construcci&oacute;n, que generar&aacute;n 230,900 millones de d&oacute;lares en 2020. Sin embargo, el mercado lo lideran unas cuantas compa&ntilde;&iacute;as tiene 40% de las acciones) recobr&oacute; el control de su marca en M&eacute;xico. &ldquo;Es una estrategia que se ha seguido en todos los pa&iacute;ses donde hay un gran potencial de crecimiento&rdquo;, enfatiza Soto.En las minas de cielo abierto, las maquinarias trabajan de 18 a 20 horas diarias y se requiere que la b&uacute;squeda sea con mayor precisi&oacute;n. Komatsu cuenta con el sistema Komtrax, que, adem&aacute;s de geolocalizar en todo momento los 4,000 equipos activos en el pa&iacute;s, tambi&eacute;n recopila datos de su desempe&ntilde;o, uso de combustible, productividad e, incluso, puede hacer paros remotos de equipo en caso de robo.Despu&eacute;s de tres a&ntilde;os, la firma tiene 900 empleados y 16 ubicaciones, incluyendo una instalaci&oacute;n de monitoreo de datos. En 2019 invertir&aacute; de 5 a 10 millones de d&oacute;lares para abrir o renovar sucursales en Tabasco, Quer&eacute;taro, Zacatecas y otras ciudades. De esta forma espera rebasar el 20% de participaci&oacute;n de mercado.

Komatsu, La Nueva Era En Maquinaria

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