RISING DEEP LEARNING VIDEO SURVEILLANCE
DataQuest|May 2020
Prama Hikvision India is a supplier of video surveillance products and solutions. It specialises in video surveillance technology and designing and manufacturing a full-line of innovative CCTV and video surveillance products. The product line ranges from cameras and DVRs to video management software. Since its inception in 2001, Hikvision has quickly achieved a leading worldwide market position in the security industry. Here, Ashish P. Dhakan, MD & CEO, Prama Hikvision India, tells us more about what it is doing in India and about the Indian video surveillance market
Aanchal Ghatak

How are video surveillance systems going beyond surveillance and used for analytics?

Significant changes have shaped the security industry during the last decade and more exciting innovations should be expected in the 2020s. Emerging technologies and applications – such as multidimensional perception, UHD (Ultra High Definition), low light imaging, artificial intelligence and cloud technology – open new possibilities for the security industry. At the same time, millions of cameras and other security devices are being connected into networks, making the security industry a very important part of the future IoT world.

When it comes to delivering the insights for today’s organisation, Hikvision is a pioneer in security and beyond. Hikvision’s industry-leading video surveillance cameras and infrastructure solutions, engineered with AI technology integrate a range of tools to support smarter decision making, from people counting and facial recognition, to vehicle recognition and automated security alerts.

According to the latest Memoori Research report, AI technology will become mainstream. Significant improvements in AI video analytics software are making this possible. Over the next 10 years, it will become a standard requirement across video surveillance solutions. AI video analytics will be the number one gamechanger over the next 10 years in the video surveillance business, influencing the growth of most products that make up this business.

There is a new wave of video analytics, termed as deep learning video surveillance. Traditional video surveillance companies naturally see Deep Learning and AI as a feature to run off their existing products offering a way to both differentiate themselves and add further value to their products.

When it comes to crime prevention, how is it fulfilling customers’ expectations?

Video surveillance systems and technology have moved beyond crime prevention. Now, it is enabling business intelligence solutions by resolving end-customer issues. However, technologies like facial recognition, AI, deep learning, night vision, solar power integration and voice control greatly improve customer service. They provide a variety of solutions to the consumer, that range from smoke detection, heat detection, pressure detection, perimeter protection, heat signature monitoring for checking environmental pollutants to people counting etc.

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