We Are Aiming At Sustainable Growth

In this interview, Vijay Bansal, Chairman & Managing Director of Cantabil Retail India Ltd., which is engaged in the business of designing, manufacturing, branding and retailing of apparels, highlights the company’s growth strategy that takes into account how sustainability is an integral part of this process

What is your expansion strategy to gain market share going ahead on the back of the festive season demand?

After having successfully forayed into the Tier II and III cities in the last few years, Cantabil Retail India Ltd. plans to continue its expansion spree in these towns and beyond, and increase its retail footprint by opening 5-6 stores per month. We have also been witnessing steady growth in demand in recent months owing to the disappearing threat of the corona virus and the arrival of the festive season, which has led to a growth of the company’s profit share as compared to last year.

Additionally, with our recent venture into the e-commerce segment, the company is looking forward to adding more successful chapters to its journey. We are expecting this fresh initiative to bring us closer to our overall target to reach ₹1,000 crore turnover in the next five years. Furthermore, with the latest expansion plans, we plan to maintain the growth momentum through the festive season and take it even further to make up for the revenue loss due to the pandemic.

What are your top three strategic initiatives for the coming years?

For the upcoming years, our main strategic initiatives will be focused on sustainable long-term growth, enhancing manufacturing capacities, widening customer base, adding new markets, as well as increasing wallet share. Our primary goal is to strengthen the credibility of the brand, to create a unique consumer experience and to continue to expand the company’s activities in the area of sustainability. The new strategy is designed to significantly increase sales and profitability as well as gain market share in the coming years.