Realty Sector Needs Technology To Boost Uptake
Dalal Street Investment Journal|Vol. 36. No. 22 • SEPT 27 - OCT 10, 2021
Software as a service is now the key tool for developers to reduce unsold housing inventory, suggests Sunil Mishra, Head (Strategy), ANAROCK Group and CEO, TRESPECT Property Consultants

Sunil Mishra

Head (Strategy), ANAROCK Group CEO, TRESPECT Property Consultants

In view of the pandemic, real estate developers in India are suddenly faced with the need to rapidly adopt technology to get property sales going. ANAROCK Group’s research indicates that while homebuyer enquiries have increased by more than 50 per cent post the nationwide lockdowns, a large part of these enquiries are generated online. This is unlikely to change soon – though homebuyers are back on the market, social distancing and overall safety concerns are still very much in place. A lot of the property discovery journey has now gone online, and developers who do not use technology to harness and convert online inquiries are at a disadvantage. Fortunately, like many other functions these days, the technology and professional support they need can be outsourced to specialists. Enter Software as a Service, or SaaS.

SaaS and Real Estate

Customer relationship management software SaaS is the key for real estate companies who want to leverage advanced software technology to drive their business. Previously, Indian real estate developers seeking a technology advantage in their business had to rely on mainstream software players who don’t understand completely the specific requirements of the Indian real estate business. Today, they have the option of an integrated customer relationship management (CRM) delivered through Software as a Service solution – or SaaS, as it is now commonly referred to – created and managed by technology-driven real estate consultancies.

In contrast to multi-modal, multinational system management services which handle a diverse number of business types, Indian real estate SaaS providers deliver integrated software solutions customised not only to the Indian real estate environment but also for individual players. Though quite complicated at the coding and delivery end, a SaaS approach does not involve any single software platform which has to be adapted to a certain business type. Instead, it integrates several smaller software solutions into one platform.

Focused Results

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM DALAL STREET INVESTMENT JOURNALView All

We Are Aiming At Sustainable Growth

In this interview, Vijay Bansal, Chairman & Managing Director of Cantabil Retail India Ltd., which is engaged in the business of designing, manufacturing, branding and retailing of apparels, highlights the company’s growth strategy that takes into account how sustainability is an integral part of this process

6 mins read
Dalal Street Investment Journal
October 25, 2021

Make Multi-Asset Funds A Part Of Your Portfolio

Saravana Kumar S Partner, My Investmentt

3 mins read
Dalal Street Investment Journal
October 25, 2021

Reassess Your Investment Process

Hemant Rustagi, Chief Executive Officer, Wiseinvest Pvt Ltd.

3 mins read
Dalal Street Investment Journal
October 25, 2021

Oil Is Not Well

Oil prices have surged alongside a broader rally in commodities including natural gas and coal amidst an energy crunch that’s sweeping Europe and Asia. Armaan Madhani explains how this has a negative fallout on most sectors dependent on this commodity

3 mins read
Dalal Street Investment Journal
October 25, 2021

Festive Season In A Year Of Transformation

Festive season 2021 comes at a time when most pandemic-triggered restrictions within the country have been lifted. As such, the housing sector is all set to witness a spurt in demand, opines Anuj Puri, Chairman, ANAROCK Group

4 mins read
Dalal Street Investment Journal
October 25, 2021

Steady Stocks Are For All Seasons

When market volatility is on the rise, it is the low volatility stocks that come into high demand. But the question that investors need an answer to is whether the low volatility stocks outperform in the long run on a consistent basis. Shreya Chaware throws some light on the subject that matters most to long-term investors i.e. consistency in low volatility stocks

6 mins read
Dalal Street Investment Journal
October 11, 2021

Post Office Savings: Are They Worth It?

When it comes to making investments, most people are attracted by the flashiness of the equity markets and mutual funds. What India Post has to offer is usually ignored. The article takes a deeper look at the various postal savings schemes and compares the risk-adjusted returns to conclude if they are good enough for investors.

6 mins read
Dalal Street Investment Journal
October 11, 2021

The Importance Of An Emergency Fund

Prabin Agarwal Founder & CEO, Prabin Agarwal - Empowering Investments

3 mins read
Dalal Street Investment Journal
October 11, 2021

Economic Normalization Kicks In

BSE Realty index skyrocketed by a whopping 22.44 per cent during the fortnight to hit 11-year high of 4,121.22.

2 mins read
Dalal Street Investment Journal
October 11, 2021

Chinese Growth Curve Takes A Downward Turn

China factory activity has shrunk for the first time in September since the initial corona virus outbreak in February 2020

2 mins read
Dalal Street Investment Journal
October 11, 2021
RELATED STORIES

THE GAME CHANGER

INSIDE DHD’S RECORD-SETTING DURAMAX

2 mins read
Diesel World
November 2021

Building Community Through Education

KIRAN BIR SETHI is changing the experience of childhood in Indian cities through her education curriculum and initiatives to build healthy relationships between students and their communities. Here she is interviewed by KASHISH KALWANI.

10+ mins read
Heartfulness eMagazine
September 2021

Granny Chic Galore!

A homeowner’s holiday décor is an homage to Christmas at her grandma’s house.

5 mins read
Cottages and Bungalows
FMD Christmas 21

INDIANA NOTIFYING 750K AFTER COVID-19 TRACING DATA ACCESSED

Indiana health officials said they are notifying nearly 750,000 state residents that a cybersecurity company “improperly accessed” their personal data from the state’s online COVID-19 contact tracing survey — a description the company disputed as a “falsehood.”

2 mins read
Techlife News
Techlife News #512

What is My Stereo's Gender?

Readers will recall, distressingly, that I have tried their patience on just about every topic that marginally relates to audio. LP grooves, CD bumps, flat response, boomy bass, warm recordings, cold binary bits—I have waxed philosophically on all of them. Which bring us to today’s audio topic: gender.

3 mins read
Sound & Vision
August - September 2021

Love marriage

One of my closest friends in my hometown had a love marriage, which many considered to be a rebellious act against our small society.

2 mins read
Heartfulness eMagazine
August 2021

Contentment - THE ART OF REMOVING AND CREATING HABITS

DAAJI continues his series on refining habits, in the light of Patanjali’s Ashtanga Yoga and current scientific and yogic principles and practices. Last month, he explored the first Niyama of purity, shaucha. This month he shares his insights on that pivotal human quality – contentment, which is known in Yoga as santosh.

10+ mins read
Heartfulness eMagazine
August 2021

Carlyle's Goyal Brings India Lessons to Infrastructure, Energy Investing

POOJA GOYAL, 41, brings a unique personal insight to Carlyle Group Inc., where she leads the renewable and sustainable energy team and co-heads the infrastructure group.

7 mins read
Bloomberg Markets
August - September 2021

Building a Work of Art

To celebrate the release of the 2022 Indian Chief the legend-ary motorcycle company got together two of the world’s most sought after builders, Paul Cox and Keino Sasaki, to customize a bike for celebrated tattoo artist Nikko Hurtado.

10+ mins read
Inked
Summer lifestyle 2021

Can Bollywood Survive Modi?

Its films have always celebrated a pluralistic India, making the industry—and its Muslim elite—a target of Hindu nationalists.

9 mins read
The Atlantic
July - August 2021