Asset Allocation: The Mantra Of Success
Dalal Street Investment Journal|November 23, 2020
Saravanan S ( CFP) Director, Purplepond Investments

The year 2020 has thrown up several surprises till now. The impact of all the developments in the year on overall economy and hence personal finances of many people has been severe. Take, for instance, the stock market, which has been a roller-coaster ride since January 2020. In January 2020, the benchmark BSE Sensex was at an all-time high. By mid-March, the Sensex was down by almost 40 per cent from its peak. Many investors were leftstranded.

The impact was severe, especially on those who needed to liquidate their investments for financial goals scheduled during the year. This would make an investor think: what should I do differently so that I am not caught unaware like this. To be fair, there will always be an element of risk associated with investments. What, however, can be done is that the risk can be managed intelligently.

Importance of Asset Allocation

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