Fuzzy designs
Commercial Design|April 2020
Spaces of synergy and creativity frame the interior architecture of the AICL office designed by SAV Architecture + Design
Fuzzy designs

There is more to workspace architecture and design that goes farther than a functional space. The architecture of contemporary offices, with its emphasis on efficiency and clarity in design, fails to appreciate the culture inherent to a workspace.

Focussed on getting the job done, these offices may not necessarily realise the human element at work, let alone explore social concepts within the workspace. Hence, the design of AICL Communications, a branding consultancy firm, moves away from the archetypal model to a programme that brings together a delegated yet hybridised approach to its zoning.

The initial brief given to SAV Architecture Design, an interior and architectural design studio with offices in London, Mumbai and Goa, was a collaborative discussion with the client. Emphasis was laid on understanding the future of working environments especially in the industry.

Since creative methods have a lot of ‘fuzzy thinking’, SAV conceptualized this into a mix of ‘fuzzy spaces’.

By using the office’s open-plan layout, the design team created a series of overlapping programmes that alternate between living, work and landscape spaces.

PROJECT INFORMATION

Project name: AICL MUMBAI WORKPLACE INTERIORS

Architect: SAV Architecture + Design

This story is from the April 2020 edition of Commercial Design.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

This story is from the April 2020 edition of Commercial Design.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

MORE STORIES FROM COMMERCIAL DESIGNView All
SETTING NEW STANDARDS IN THE GLOBAL FURNITURE INDUSTRY
Commercial Design

SETTING NEW STANDARDS IN THE GLOBAL FURNITURE INDUSTRY

The 2024 edition of CIFF Guangzhou broke records and was a major boost to international furniture trade

time-read
3 mins  |
May 2024
MAINTENANCE THROUGH BIM
Commercial Design

MAINTENANCE THROUGH BIM

Understanding the benefits of BIM in building operations

time-read
4 mins  |
May 2024
BEYOND THE CONVENTIONAL
Commercial Design

BEYOND THE CONVENTIONAL

The design story of HDFC Life's new office by Beyond Architects

time-read
2 mins  |
May 2024
MONUMENTALITY AND INTIMACY IN DESIGN
Commercial Design

MONUMENTALITY AND INTIMACY IN DESIGN

Blending corporate efficiency with museum-inspired artistry: The RP Sanjiv Goenka Group corporate office designed by Kolkata-based Abin Design Studio

time-read
2 mins  |
May 2024
CREATING HEALING ENVIRONMENTS WITH EVOLVING DESIGN STRATEGIES
Commercial Design

CREATING HEALING ENVIRONMENTS WITH EVOLVING DESIGN STRATEGIES

Associate Professor at Heriot-Watt University Dubai, Vrushali Mhatre shares insight into the changing approaches to healthcare design

time-read
2 mins  |
May 2024
HEALTHCARE DESIGN FOR A BETTER WORLD
Commercial Design

HEALTHCARE DESIGN FOR A BETTER WORLD

Are healthcare facilities leading the way for design that makes a real difference?

time-read
6 mins  |
May 2024
CRAFTING CULTURAL NARRATIVES
Commercial Design

CRAFTING CULTURAL NARRATIVES

Delving into the architectural genius of SJK Architects

time-read
10+ mins  |
May 2024
FROM MINIMALISM TO MAXIMALISM: UNDERSTANDING THE SHIFT IN ARCHITECTURAL TRENDS
Commercial Design

FROM MINIMALISM TO MAXIMALISM: UNDERSTANDING THE SHIFT IN ARCHITECTURAL TRENDS

Exploring the dynamic spectrum of design movements and cultural resonance in contemporary architecture.

time-read
2 mins  |
April 2024
DISRUPTING THE NORM: REIMAGINING ART CONSULTANCY FOR THE HOSPITALITY SECTOR
Commercial Design

DISRUPTING THE NORM: REIMAGINING ART CONSULTANCY FOR THE HOSPITALITY SECTOR

Rachael Brown, co-founder and creative director of Capsule Arts, on why the hospitality design sector needs a new approach to art consultancy

time-read
4 mins  |
April 2024
A PARADIGM SHIFT IN AEC THINKING
Commercial Design

A PARADIGM SHIFT IN AEC THINKING

Computational design has firmly established its role within the AEC industry as a transformative approach across multiple disciplines, offering new possibilities in efficiency, innovation, and performance optimisation.

time-read
3 mins  |
April 2024