The new R&D center will further help Crompton accelerate its efforts to bring new customer centric innovation by intelligent application of the latest smart, and efficient technologies. Since its inception in 2015, product innovation has always been the key focus area for the company.
While prominent products like ‘Anti-Dust’ Fans, ‘Air 360’ Fans as well as ‘Anti -Bac’ LED Bulbs, among others have been launched in the past few years, almost 15% of the annual sales comes from products launched in the last 12 months. The company now plans to double its investment in R&D over the next 3 years across its flagship product lines in Fans, Appliances, Pumps and Lighting.
This story is from the January 2022 edition of Commercial Design.
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This story is from the January 2022 edition of Commercial Design.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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