Renaissance Man

Brad Phares: The Businessman, the Artist, the Cowboy

MARY TOOTHMAN

HE MAJORED IN AGRICULTURE at the University of Florida, went on to get a law degree, has written several books and wound up in a cow pasture in boots, a Greeley cowboy hat, a paintbrush and an easel.

No law office was in store for Bras Phares, 49 —a renaissance man of multiple talents. “I grew up in a family where I was encouraged to pursue my interests from a very young age,” Phares says.

With his boyish good looks and multifaceted repertoire, one might expect to catch a hint of arrogance while having a conversation with Brad Phares. But it’s just not going to happen.

Phares, 49, is the real deal. A genuinely good-natured soul, he is just what he appears to be: a good guy on a horse. You are more likely to find him at work within the Florida Cattlemen’s Association than with his nose in a law book.

Speaking of books, he’s written several — mostly about the lifestyle of a cattleman and the world around him. That is, when he’s not making products such as hot sauces, working on a podcast, or finishing up one of his paintings, which are clearly inspired by his surroundings.

His business, “Cowhunters Unlimited,” is family-owned and operated and showcases Florida ranching traditions through the creations of the eighth-generation rancher and his family. Phares and his wife, Sam, have raised two grown children and are proud of their heritage.

“Whether it be through art, photography, writing, or other ranch-inspired products, our hope is that others will learn more about Florida’s iconic and enduring cow culture,” Phares says.

The company logo is designed to depict this centuries-old tradition by featuring a cow whip, the primary tool of Florida cow hunters, as well as the red St. Andrew’s cross of the state flag.