What are some of the elements in the current Indian business and consumer landscape that blur the line between media and technology?
The Indian media industry is at the cusp of mammoth change, with the last two years showing a clear shift from traditional media to mediatech. This transition has facilitated consumers to create user-generated content and demand content of their choice. In simple words, the shift is from ‘push’ to ‘pull’. This trend clearly explains the creation of unicorns in this space in recent times. As the Indian economy’s share in the global pie keeps increasing, so does the need for corporates to reach out to consumers.
Tell us more about the ESG (Environmental, Social, Governance) side of your business — how does storytelling fit in this?
Our ESG business aims to occupy a unique position amongst its peers globally. Given the increasing pressure from stakeholders in the social, corporate, and financial space, we are developing the services our clients need to make ESG an integral part of all their decision-making processes. Our work shows that ESG can be elevated from merely fulfilling a compliance function to becoming a driver of commercial performance. We call it ‘360-degree ESG’. Advisory and analytics as well as capital formation services are crucial elements of our unique value proposition. Storytelling binds everything together. We should strive to communicate significant commercials on ESG progress while integrating community and environment.
What is it about the Indian creator economy that makes you bullish and makes a case for ‘social storytelling’?
Continue reading your story on the app
Continue reading your story in the magazine
Omicron Threat - How Prepared Are We?
Covid-19 has changed the healthcare landscape in the country; hospitals faced challenges that were unanticipated in scale when the pandemic struck nearly two years ago.
Auto Trends Driving 2022
The pandemic changed the face of mobility globally. In 2022, a whole new wave of changes are expected to revolutionise trends in the automotive industry Siddharth Shankar
Top Tech Trends In 2022
The year ahead will see a surge in the demand for increasing sustainability, data volumes, network speed and those many growing wonders of the digital world like NFT and crypto currencies, in which daily trading volumnes are on the rise
The Year Of Recovery
Year 2022 is going to be very crucial for the Indian economy. The way Omicron variant will pan out will further determine the pace and nature of this recovery.
New Year Resolutions for Seniors
THE NEW YEAR IS UPON US and it is time to think of those resolutions again! Whether you resolve to be fitter and healthier, connect more socially or to tick off some points on your bucket list, this is a time to take stock of the year gone by and to think of the year ahead. Covid has taken more than its fair share of our time and energy and we have learned to understand the new normal.
Hybrid Testing, Booster Dose Must
"To quickly detect Covid-19 cases and slow the virus’ spread, India must increase its use of Rapid Antigen Tests in addition to RT-PCR tests”
HOUSING & INFRASTRUCTURE - Faster, Efficient, Construction All Around
Despite the second wave of corona virus severely denting the economy, construction activities picked up across housing, commercial and mega infrastructure projects. This trend is expected to dominate 2022 as well.
Cautious Steps Toward Green Power
With the last-minute tweaking of a crucial clause at the COP26 Climate Summit in Glasgow, India has set the tone for a new balance it aims to establish in tackling climate change
A Case For Modernising Domestic Manufacturing
"Aluminium is a metal of significant strategic importance to India, critical to almost all sectors of significance to modern life”
2022: Corporate Catharsis
MINHAZ MERCHANT IS THE BIOGRAPHER OF RAJIV GANDHI AND ADITYA BIRLA AND AUTHOR OF THE NEW CLASH OF CIVILIZATIONS (RUPA, 2014). HE IS FOUNDER OF STERLING NEWSPAPERS, WHICH WAS ACQUIRED BY THE INDIAN EXPRESS GROUP
THE ANIMAL-HUMAN CONFLICT
RAJESH MENON is a wildlife photographer and environmental conservationist living in North India. Here he shares some ideas for solutions to the animalhuman conflicts that are apparent in all regions of the world today.
Passion and Love for Community
Dr. Prakash Tyagi is the executive director of Gramin Vikas Vigyan Samiti (GRAVIS), an NGO dedicated to working in impoverished rural regions of India, including the Thar desert, Rajasthan, Uttarakhand, and Bundelkhand. In part 2 of this interview with Kashish Kalwani, he speaks about how things have changed due to the pandemic and the importance of passion and love for community.
Modern Vinyasa FOR THE MASSES
Teacher Calvin Corzine brings a functional yet challenging approach to yoga with an emphasis on making everyday movement easier.
India Is on a Tear
Massive modernization presents opportunities for investors.
Love, Non-violence, and Truth
DR. PRAKASH TYAGI is the Executive Director of Gramin Vikas Vigyan Samiti (GRAVIS), an NGO dedicated to working in impoverished rural regions of India, including the Thar Desert, Rajasthan, Uttarakhand, and Bundelkhand. In part 1 of this interview with KASHISH KALWANI, he speaks about applying the Gandhian principles of love, non-violence, and truth to support communities in need.
WISDOM FROM MY FATHER
The tempo 1 was ready to depart. It was a short 30-minute journey from Bhatkal to Uppunda, a sleepy village in coastal Karnataka, India. My father, sister, and I were traveling together.
GM's Exit From India Hits a Roadblock
The long-delayed sale of its plants to a Chinese company faces local labor and political opposition
ELIZABETH DENLEY has been a student of both science and spirituality all her life. Trained as a scientist, she turned her field of inquiry and research skills to the field of meditation and spirituality after starting the Heartfulness practices in the late 80s. Here she shares some thoughts on the importance of selfacceptance.
The New Storytelling:We Are All Indigenous Global Citizens
WAKANYI HOFFMAN is a Global Education Specialist and founder of the African Folktales Project. In Part 2 of her interview with SARA BUBBER, Wakanyi shares the value of storytelling, passing down wisdom through generations, her Kikuyu culture, and how we are all indigenous global citizens.
The Vaccine's Last Mile Problem
India is racing to vaccinate its villages, including many in remote and desperately poor areas where suspicion of the government’s motives runs deep