Business acumen par excellence
Nayar’s understanding of the consumer, appetite for risk and open-minded thinking has helped rev up Nykaa’s profitable growth and headline-grabbing success
Falguni Nayar has redefined the norms, opened a new world of beauty and built an empire for herself. She has dramatically transformed the dynamics of the beauty business from typical touch-and-feel stores to an ever-evolving online ecosystem.
The online beauty retail platform, Nykaa, was founded by Nayar in 2012. Today, it is among India’s largest online fashion and lifestyle portals. Nayar’s understanding of the consumer, appetite for risk and open-minded thinking has helped accelerate the company’s profitable growth.
Nykaa is a digitally native consumer technology platform delivering a content-led lifestyle, retail experience to consumers.
It has a diverse portfolio of beauty, personal care, and fashion products, including its own brand of products manufactured by Nykaa. As a result, it has established itself not only as a lifestyle retail platform but also as a popular consumer brand. Nykaa’s founder & CEO has been the main driving force in developing and growing the business.
BEAUTY E-COMMERCE BOOM
This story is from the March 26, 2022 edition of Businessworld.
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This story is from the March 26, 2022 edition of Businessworld.
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