NEW HOTELS IN ROME
Business Traveller India|December 2021 - January 2022
Rome is ready for the return of business travellers with new hotels opening and more planned
PAUL J DEVRIES

Spend a day strolling through Rome’s ancient streets and visiting its plethora of monuments and museums, followed by an evening of aperitivo and food on one of its historic piazzas, and it’s easy to see why the city is a magnet for tourists. Despite Milan’s reputation as the country’s centre of commercial activity, Rome also attracts its fair share of business travellers, ranking higher than its rival as a city for meetings and events. It offers both individual hotels with significant conference facilities (Rome Cavalieri – one of Hilton’s Waldorf Astoria hotels – can host up to 5,500 delegates) and vast spaces suitable for trade fairs or congresses at Fiera Roma or La Nuvola Roma convention centres.

Overall, the City of Seven Hills drew in excess of 10 million international visitors in 2019, making it one of Europe’s most popular destinations. Anticipating the new decade, it was getting ready for an influx of new hotels, with major brands including The Hoxton, Bulgari, Six Senses, and Rosewood set to inject some much-needed new life into the city’s inventory.

Following the pandemic’s inevitable impact on the industry, Rome began to welcome the first tranche of new hotels in the spring of this year. This continued over the summer months, as it celebrated Italy’s victory in both the European football championship and Eurovision. Much more is in store between now and 2023 – here’s a selection of noteworthy recent arrivals and upcoming openings.

DOUBLETREE BY HILTON ROME MONTI

In April, the seventh Doubletree by Hilton hotel in Italy opened with 133 rooms on Piazza dell’Esquilino in Rione Monti, a short walk from the city’s Termini railway station. The ground floor public spaces include restaurant Mamalia and MiT Food and Coffee Brewery, which has an outdoor patio. Rooftop cocktail bar Mun has views of the ancient Basilica Papale di Santa Maria Maggiore across the piazza. Hilton will also open the 439-room Hilton Rome Eur La Lama in August 2022, south of the city in the EUR business district. It will have direct access to La Nuvola Roma convention centre, which can host up to 8,000 delegates. It will have seven meeting rooms with a total of 857 sqm event space. The new hotel will also offer an executive lounge, an all-day dining outlet and lobby bar, as well as a 15th floor fine dining restaurant. hilton.com

THE HOXTON, ROME

Following its continental European additions in Amsterdam and Paris, The Hoxton marked an expansion milestone in May with the brand’s tenth hotel in Rome. Set inside a 1970s building in Parioli, northeast of Villa Borghese, there are 192 rooms ranging from Shoebox to Biggy. They draw inspiration from classic Italian cinema and mid-century Italian design, with the Roomy Terrace category adding outdoor space with garden furniture.

All-day eatery Cugino is run in collaboration with a local restaurant and micro-bakery. There is a large lobby and outdoor terrace, and a cluster of five meeting rooms with communal kitchen. In September, Beverly opened as the hotel’s second restaurant, with a ‘West Coast American’ farm-to-table concept. The Hoxton is set for further growth as part of the joint venture agreed last year between Ennismore (its parent company) and Accor, the French hotel industry giant. A new entity – also called Ennismore – brings no less than 12 Accor lifestyle brands together, from 25 Hours and Mama Shelter to SO/ and The Hoxton, with 100+ new hotels in the pipeline. thehoxton.com

ROOM MATE FILIPPO

Spanish group Room Mate Hotels – brainchild of hotelier Kike Sarasola – opened its fourth Italian hotel in June in the form of Room Mate Filippo. With each hotel in the group built around a specific fictional character, here Filippo is an ‘exhibition curator who researches the history of the Eternal City’.

A short walk from Piazza di Spagna, the hotel’s interiors are by Tomas Alia, inspired by the 1940s and using ‘palm trees as a poetic and inspirational element’. In addition to 30 hotel rooms, there is the choice of 11 Gran Filippo Apartments. Filippo joins existing Italian Room Mate hotels Isabella and Luca (in Florence) and Giulia (in Milan). room-matehotels.com

MAMA SHELTER

On July 1, Mama Shelter Rome arrived in the city’s Prati district providing 217 rooms, bursting with bold patterns and bright colours, including pale green accent walls in the rooms and canary yellow ceilings in the bathrooms.

It’s the first Italian hotel of the brand (like The Hoxton, part of the Ennismore lifestyle portfolio of Accor), and the first hotel with Mama Baths offering a pool, sauna, steam room, and relaxation areas. A large rooftop terrace has views over Vatican City and Saint Peter’s Basilica.

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