THE WELLNESS JAUNT
Business Today|October 03, 2021
EARLIER THE NICHE OF FOREIGNERS, WELLNESS TOURISM IS GATHERING PACE AMONG INDIANS WHO ARE TURNING TO AYURVEDA, YOGA AND NATUROPATHY FOR HOLISTIC HEALTH.
SMITA TRIPATHI

A SHOT OF IMMUNITY

THE PANDEMIC HAS LED TO PEOPLE FOCUSSING ON HOW TO BUILD THEIR IMMUNITY. AND INDIANS ARE TAKING SHORT BREAKS TO DO JUST THAT.

1 Wellness retreats have seen an increase in domestic tourists since Covid-19 struck

2 While resorts that were frequented by foreign tourists were hit, they managed to somewhat recover thanks to the surge in domestic travellers

3 Some properties are operating at reduced capacity for safety reasons, and some have raised prices; yet, this hasn’t curbed the enthusiasm of domestic travellers

4 Prominent hotel chains have also jumped into the fray with luxury wellness packages at star properties

5 Going forward, the focus is likely to be equally on domestic tourists and foreign ones, after international travel resumes

IN EARLY 2021, 47-year-old Namrata Singh contracted Covid-19. She had a sore throat, body ache, and fever, but her oxygen levels held up and she recovered without the need for hospitalisation. However, even after six weeks, she was struggling with acute leg pain, low immunity, and the emotional impact of the disease. It was then that Singh decided to enroll in a post-Covid-19 recovery program at Niraamaya Retreats Suryavilas in Solan, Himachal Pradesh. She underwent various therapies such as colon hydrotherapy, IV therapy, infrared sessions along with daily yoga sessions, ayurvedic massages, and a controlled diet—all in the luxurious environs of the resort. When she returned home two weeks later, her immunity was stronger and her leg pain was negligible. “I was also happier,” says the mother of two.

Thirty-eight-year-old Nikhil Tondon contracted and recovered from Covid-19 in April. But a lingering dry cough and disturbed sleep patterns left the Delhi-based banker severely fatigued. “I had a tingling sensation and heaviness in my head, probably due to sleep deprivation as I could hardly sleep more than four hours,” he says. Tired of being cooped up at home and longing for a break, he signed up for a week-long holistic health retreat at Atmantan, a wellness resort near Pune. “Instead of indulging, I decided to focus on my well-being.”

At Atmantan, Tondon’s diet was tailored to include plenty of antioxidants, fruits, and vegetables. He also underwent various yoga kriyas, acupuncture, Ayurveda, and naturopathy sessions, and was given herbal supplements for his insomnia. A week later, the tingling sensation was gone, the dry cough had reduced significantly, and he was sleeping for seven hours. “I just felt so much better,” he says.

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