NJ GROUP FORAYS INTO RULE-BASED INVESTING
Business Today|October 03, 2021
Not content with just being India’s largest mutual fund distribution firm, NJ Group is now venturing into the asset management business with a novel mutual fund built on rule-based investing. Although there are many bank-sponsored mutual fund houses, this is probably the first instance of a pure distribution house launching its own mutual fund house.

NJ Group is the largest mutual funds distributor in India. You have shown that it is possible to be on the investor’s side and yet enjoy stellar success...

Formerly called NJ Advisory, NJ Asset Management is a SEBI registered Portfolio Manager which has been in the business of rule-based active investments for the last 11 years. As one of the biggest portfolio managers in the country, it currently manages over Rs 2,800 cr for more than 3,400 investors. Being in business over the last 11 years, we have gathered significant knowledge and deep customer insights, which have played a key role in our success in the industry today. Having had a great run as a distributor, we believe we are in a great position to now contribute as a participant as well.

NJ will be the first fund house in the country that will exclusively run rules-based investing schemes. Can you elaborate on it? What kind of strategy do you have in place?

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