Money, Can't Buy You Love. But It Can Certainly Fulfil The Desire For The Finer Things In Life
Business Today|October 31, 2021
Money, they say, can’t buy you love. But it can certainly fulfil the desire for the finer things in life
Bandeep Singh

Nothing quite beats the sheer tactile luxury of ink curving on paper under the gold-plated nib of a perfectly balanced handcrafted pen. An Indian brand making a mark in this niche is industry veteran Arun Singhi’s ‘Lotus’. Widely sought by collectors and enthusiasts, Lotus pens are custom made in materials like Japanese ebonite, buffalo horn, tortoiseshell, steel, copper, titanium, and carbon fiber. Collector Sanjeev Prakash rates Lotus as one of the world’s top 5 handcrafted luxury pen brands. This September, Lotus produced nine handcrafted pens with miniature paintings of Ganesha, priced at ₹63,000 each; they sold out in 45 minutes. Donesh Jain of Makoba, a chain of luxury pen stores, says this pen is the world’s first hand-carved and handpainted one and the most expensive Indian one. This pen certainly speaks volumes before it writes.

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