A few days into the lockdown, the likes of ITC, Unilever, Nestle and Britannia hurriedly signed deals with delivery service providers Dunzo, Shadowfax and others to get their products delivered directly to consumers’ homes. From a service which picked up a parcel from one point and delivered to another for a cost, Dunzo found itself strengthening its consumer-facing presence, getting its inventory and price points live. “Though we had been working on two parts of the platform for almost 18 months — creating delivery infrastructure in your neighbourhood which delivers in 30 minutes times and working with local merchants to make sure they are able to take orders from consumers — something that would have taken 36 months to achieve has gotten done in nine months,” says Kabeer Biswas, Co-Founder and CEO, Dunzo.
This story is from the January 24, 2021 edition of Business Today.
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This story is from the January 24, 2021 edition of Business Today.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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