MOVIE THEATRES are the first to shut whenever Covid-19 infections go up. But when PVR Cinemas, India’s largest multiplex chain, welcomed back audiences in November, it did so with the promise of clean, sterilised cinema halls. This also meant purified air for patrons, to put them at ease about sitting in closed auditoriums. For this, the company turned to an anti-viral air purification device called Wolf Airmask, developed by home-grown start-up All about Innovations.
“We evaluated several solutions that can make cinema halls secure,” says Kapil Agarwal, Joint Managing Director of UFO Moviez India, which installed the device across PVR’s 856 screens. “We found the Wolf Airmask to be the only device that had been tested on coronavirus in an ICMR-approved lab.” Agarwal says the company has received several enquiries about the device since it was installed at PVR. The digital services provider has exclusive distribution rights to sell the device to cinemas in India and the Middle-East, and the government sector in India.
Born in the depths of the lockdown in the coastal town of Alappuzha, Kerala, the Wolf Airmask is seeing its deployment both in India and in overseas markets. Sujesh Sugunan, Founder, Chairman and CEO of Allabout Innovations, credits everything to serendipity.
This story is from the January 23, 2022 edition of Business Today.
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This story is from the January 23, 2022 edition of Business Today.
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