Bound by its strong rich history, Pernas has witnessed significant changes in the corporate landscape and being an agency under MEDAC, it will continue to reiterate its importance in driving the franchise sector in the country as it emphasises its focus on building an entrepreneurial community with franchise in mind.
Understanding that in keeping the organization relevant in the industry and in line with its goal to produce more entrepreneurs in the franchise industry and develop more local brand towards franchising, the decision to rebrand the company in a big way was imperative.
The rebranding itself involved changing its acronym and logo, to strengthen its position as Malaysia’s franchise champion.
With Chief Executive Officer, Mohd Hilaluddin bin Abd Shukor at the helm, he believes that the Pernas rebranded signals the move to enable the public to differentiate Pernas distinctively, and maintain the mandate given as the agency responsible for the development of the country’s franchise industry.
The first move in this new direction was to conceive a new corporate identity.
“First we have a new corporate logo which depicts the sun as the new beginning with the cradle visual as symbolic of how we nurture business growth from the start-up to success.
“The circle featuring a spectrum of orange colour symbolises the sun that portrays a bright future as well as progressive relationship and growth,” Hilaluddin told Business Today in an exclusive interview.
A modern and fresh new logo and colours that symbolises the support to its effort in empowering growth of entrepreneurs.
This story is from the September 2021 edition of Business Today Malaysia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the September 2021 edition of Business Today Malaysia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
Time Aortic Abdominal Aneurysm
The Aortic Abdominal Aneurysm happens when the wall of the blood vessels starts to weaken which forms an Aneurysm that is commonly known as balloon-like dilation.
The Lexus ES 250 Features A New F Sport Variant
The 2022 Lexus ES facelift has arrived in Malaysia- First unveiled at Auto Shanghai 2021 in April this year.
Heading: Try -180°C Therapeutic Treatment Called Cryotherapy To Improve Overall Health
Health has gained a significant attention in this pandemic and being at your best form is a good way to fight the current problems in every aspect of health from fitness, depression, pain management, sports injury, antiageing, weight loss and beauty.
Is It Too Late To Start Investing In Bitcoin?
The noise around Bitcoin has risen sharply in the last month after the world’s most popular cryptocurrency reached its all-time high on 9 November 2021. With all the talk of its price continuing to grow, it is easy to think that it might be too late to start investing in Bitcoin. However, it is not too late and, in fact, Bitcoin adopters are actually early. Bitcoin, and cryptocurrency in general, has received mainstream adoption and looks to be around for years to come.
Smart SBB To Boost Farmers Income
Director-General for the Ministry of Agriculture and Food Industry (MAFI), Azman Mahmood, in a special meet the media session, led the pre-launch briefing of Project Smart Sawah Berskala Besar (Smart SBB) a day before the official launch by his Minister.
Budget 2022 – Seizing The Right Moment
The recent data point suggests Malaysia will stand to benefit from the global recovery.
Power Of Role Model – How The Habits Of Parents And Kids Are Interrelated?
A new global survey, commissioned by Kaspersky, explores the role of healthy digital habits in the family, as well as the effect of parents’ behavior on children and vice versa
Better Late Than Never, But Act Now
The world should now be more aware of likely COVID-19 devastation unless urgently checked. Last week, the World Health Organization (WHO) announced an US$8 billion plan to quickly vaccinate many more people to expedite ending the pandemic.
Accelerates MSMEs Digitalisation Journey
97.2% of businesses in Malaysia are made up of Micro, Small and Medium Enterprises (MSMEs). This important business sector plays a significant role in the Malaysian economy by contributing 38.2% of Malaysia’s Gross Domestic Product (GDP). MSMEs also contributes significantly in providing job opportunities.
Leadership That Can Prevent Toxic Workplaces And High Turnover
“It is our organisation’s mission to create the largest and most productive coworking community in Malaysia & moving forward, South East Asia,”
