PRESERVING AND REVIVING CULTURAL HERITAGE
Business Today Malaysia|April 2021
What started as a home-based enterprise and went on to grow into a full-fledged social enterprise on its own, Pungu Borneo is looking to create awareness on the importance of intellectual property on traditional knowledge and traditional culture expressions.
POOVENRAJ KANAGARAJ

Co-founder, Lucille Anak Awen Jon through her social enterprise has reintroduced traditional Bidayuh craft and jewellery as a fashionable and wearable product. Every design of the product as Lucille points out has a story behind it and it has been their practice to share the story.

The social enterprise has since collaborated with singer, Zee Avi on its Kano series, a range of affordable products for younger generations. Lucille herself, a master beader, has worked on the Pangieh Ranee offerings.

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