ENABLING A SEAMLESS DIGITAL TRANSITION FOR SMES NATIONWIDE
Business Today Malaysia|October 2020
BusinessToday speaks to Amanda Chin, Chief Executive Officer of Revenue Monster, a financial technology company aiming to create a more integrated digital ecosystem in Malaysia
POOVENRAJ KANAGARAJ

The digital services ecosystem in Malaysia is bigger than ever. Recognisable players such as Boost, GrabPay and Touch’n Go eWallet are among those that have led the way in the digital financial services segment. Joining them, logistics and healthcare services have also transitioned over to the digital world, offering users to do just about everything from their smartphones.

While digitalisation may be all the hype now, and thanks to the acceleration brought on by Covid-19, the growing ecosystem is also more disintegrated than it was. As a result, businesses both old and new would have to source for different digital services from various channels.

Hoping to simplify the process for SMEs in the country, Malaysian based financial technology company, Revenue Monster is aiming to integrate all digital services in the country onto one platform and at the same time, fast-track the transition for businesses into the fully-digital ecosystem.

“I think there are several factors SMEs have had a slow time in adopting the digitalisation process pre and post Covid-19. The first being the lack of understanding followed by being forced to understand what’s essential for the business and now it’s keeping up with the urgency brought on by the virus,” says Amanda Chin, the chief executive officer of Revenue Monster.

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