Exclusivity Is What Drives All Efforts
Business Sphere|October 2017

Exclusivity is one quality which is the hallmark of true blue winners.

Exclusivity Is What Drives All Efforts

Take Balaji Polymers, for instance. This company is the only one in all of India to manufacture preform and closures for integrated packaging solutions of high quality plastic products with an exclusive focus for edible oils. The company was founded with an initial capital of Rs 50,000 in 2004.” Today, it has metamorphosed into a unit with a turnover of Rs 35 crore in 2016-17, a jump of 20 to 25 percent from the previous year’s Rs 20 crore grossings. It is presently catering to almost all renowned companies involved in filling edible oil in the entire country.

Balaji Polymers runs on the steam of two manufacturing plants, latest in Duhai (2200 square metres in area) and the other one on Meerut Road Industrial Area (600 square metres). About 80 percent of the manufacturing capacity of the plants is presently being realized. This company has a run-up of about 80 employees and registers 90 percent retention of all its staffers. The founders believe that “it is our service, our price competitiveness and quality which are our primary USPs.” The firm has a client roll call with brand names like Bail Kolhu, Nourish, Chakra, Saloni, Bharat, Ravindra, P Mark almost covering major brands from north India in edible oil segment. It “logs in 100 per cent retention of all our clients due to cent per cent timely delivery, among other reasons.”

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