Post the pandemic, a renewed demand has been witnessed for apparel that is comfortable to work in, yet presentable enough for virtual meetings, social media appearances. What growth has this industry seen since the lockdown?
The shift to loungewear is a trend that has accelerated in the last ten months but it’s important to understand that it did not come out of anywhere as a reaction, it is rooted in bigger drivers that existed pre- pandemic.
At WGSN we explored those drivers in a forecast we published in March 2019 called Considered Comfort which was all about how fashion would respond to people’s changing relationship with the home, as we tracked homes becoming the hub of a multifunctional system for living.
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LENZING AG: TAILORING SUSTAINABLE & ENVIRONMENTALLY RESPONSIBLE LIFESTYLES
In a tête-à-tête with IMAGES Business of Fashion, Avinash Mane, Commercial Head, South Asia, Lenzing Group talks about how Lenzing has quickly transitioned into a serious challenger for existing sustainability brands in India. He also shares his insights into the Indian textile industry, the role of sustainability as well as the brand’s response to the new connected and discerning consumer.
POWER BRAND GRADO
LAUNCHES THE MUCH AWAITED SPRING SUMMER COLLECTION
RETAILERS GET SERIOUS ABOUT CASUAL WEAR AS IT TAKES CENTRESTAGE IN GLOBAL FASHION
In the last year, consumer inclination towards casual wear has increased manifolds due to the COVID-19 pandemic. As the world became restricted to their homes, fashion senses started gravitating towards comfortable and presentable clothes that can easily transition from work from home to grocery-runs and social-media appearances.
MANGO ANNOUNCES ACTRESS VAANI KAPOOR AS ITS FIRST BRAND AMBASSADOR FOR INDIA
Myntra and Mango launch the first campaign with the actress for the brand’s spring-summer collection, themed around- ‘Happy and I know it’.
ETHNICITY LAUNCHES THE “JOY OF GETTING DRESSED” CAMPAIGN
Steadily recovering in the aftermath of COVID-19, the campaign brings forth a much-needed sense of normalcy by reinforcing the concept of ‘enclothed cognition’…
SARAH & SANDEEP - introduce first Couture bridal collection for ‘Power Brides'
Designer Label Sarah & Sandeep launches ‘Equivalence’, with wedding styles for men and women.
RETAILTAINMENT AND CONVENIENCE TO REDEFINE INDIA'S CONSUMER RETAIL STORY: DELOITTE
Deloitte India unveiled the 2021 edition of the report ‘KNOW Your Consumer – What You See Is What You Get’ at Retail Leadership Summit (RLS) organized by Retail Association of India (RAI), highlighting key trends that will drive a new wave of growth strategy in the retail consumer industry.
LENZING UNVEILS PIONEERING TENCEL™ MODAL FIBER WITH INDIGO COLOR TECHNOLOGY TO HELP ELEVATE SUSTAINABILITY IN THE DENIM INDUSTRY
TENCEL™ branded modal fiber with Indigo Color technology uses a one-step spun-dyeing process to deliver indigo color whilst using substantially fewer resources. TENCEL™ Modal fibers with Indigo Color technology are awarded with the EU Ecolabel for meeting high environmental standards.
COMFORTABLE, STYLISH APPAREL
KEEP IT CASUAL WITH SPORTO’S
ADIDAS ORIGINALS CELEBRATES THE LAUNCH OF ITS NEW STORE IN THE FASHION FORWARD CITY OF CHANDIGARH
A cool new hood for Chandigarh’s sneakerheads and fashion enthusiasts that brings to them the latest drops from the street-wear giant.
AMAZON WINS EU COURT FIGHT OVER $300 MILLION TAX RULING
In the latest setback to European Union efforts to tackle corporate tax avoidance, a court on Wednesday annulled a ruling by the European Commission that a tax deal between Amazon and Luxembourg’s government amounted to illegal state support.
AMAZON BLOCKED 10 BILLION LISTINGS IN COUNTERFEIT CRACKDOWN
Amazon, which has been under pressure from shoppers, brands and lawmakers to crack down on counterfeits on its site, said Monday that it blocked more than 10 billion suspected phony listings last year before any of their offerings could be sold.
BIG TECH STOCKS FLEX MUSCLES AGAIN AFTER A ROUGH WINTER
Big Tech stocks are flexing their enormous strength again, after getting knocked around a bit earlier this year.
COME AT ME
When a gossip rag went after Jeff Bezos, he retaliated with the brutal, brilliant efficiency he used to build his business empire. From the new book Amazon Unbound , an untold story of money, sex, and power
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It’s just so small.
Marshall Uxbridge Voice
A stylish and powerful compact speaker
AMAZON BEGINS ROLLOUT OF PAY-BY-PALM AT WHOLE FOODS NEAR HQ
Amazon is rolling out pay-by-palm technology at some Whole Foods grocery stores near its headquarters to make paying quicker and more convenient.
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It gets harder to crack a password if it’s 10 characters or longer—but complexity matters too, of course.
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VOTE COUNTING TO START IN AMAZON UNION ELECTION
Vote counting in the union push at an Amazon warehouse in Bessemer, Alabama, is expected to start as early as Thursday, but hundreds of contested ballots could muddy the outcome if it’s a close race.