VAN HEUSEN COLLABORATES WITH COLOR THREADS INC. TO LAUNCH INSTEM'S ‘G-FAB' INNOVATIVE TECHNOLOGY IN INDIA
Business Of Fashion|December 2020
Van Heusen, India’s leading power dressing brand from Aditya Birla Fashion and Retail Ltd., has entered into a collaborative agreement with Color Threads Inc., to launch inStem’s ‘G-Fab’ technology in India.

Through this collaboration Van Heusen is launching a premium quality Madein-India mask & athleisure clothing powered by G99+ antiviral™ to meet the current demands of the new-age consumer. The mask & athleisure products are manufactured using the ‘G-Fab Technology’ licensed from inStem; an autonomous institute of the Department of Biotechnology and further developed by Color Threads Inc. The technology has been developed at Dr. Praveen Kumar Vemula’s lab at inStem.

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