Featuring Aavriti Choudhary, LIVA Miss Diva Supranational 2020.
Fashion has traditionally been only about looking good. It was always about creating an impression with little regard for comfort. However, in recent times, the notion has changed dramatically.
Especially in the last few months, popularized by the work-from home-culture, comfort has become an essential part of fashion now. The pandemic has also forced fashion to a more sustainable future and accelerated the pace of conscious consumerism. In fact, sustainability is going to be non-negotiable in the fashion industry. In the years to come, winners will be judged on how well they have incorporated sustainability into real business practices.
LIVA promises an early movers advantage to brands and fashion businesses with its range of nature-based fabrics that are naturally smooth and breathable. Along with being extremely sustainable, LIVA’s fabrics offer a flattering drape, making it an ideal choice for comfortable, fashionable yet plush garments that goes a long way in boosting the wearer's confidence and attitude.
Featuring Adeline Castelino, LIVA Miss Diva Universe 2020.
What Makes Garment Made With LIVA Fabrics So Comfortable?
LIVA fabrics are enriched with nature-based fibers from Birla Cellulose. These fibers are ethically derived from natural and renewable resources and that’s what makes them extremely comfortable. Lending the ultimate comfort to the wearer, LIVA fabrics enriched with these value fibres provide the following attributes:
Continue reading your story on the app
Continue reading your story in the magazine
SPRING-SUMMER 2021 MAISON MARGIELA X REEBOK C SSIC LEATHER TABI BIANCHETTO
The style is created in nappa leather with an EVA sole. It is made in hand-painted white coating on a black leather base – the signature ‘Bianchetto’ technique of Maison Margiela, which purposely chips with wear.
TUMI
LEADS INNOVATION IN TRAVEL LIFESTYLE WITH THE LUNCH OF FIRST VIRTUAL STORE
ROYAL ENFIELD INTRODUCES MAKE-IT-YOURS INITIATIVE ON APPAREL
For decades, Royal Enfield motorcycles have been a canvas for customization and personalization, as riding enthusiasts, artists, and customizers across the world have customised their Royal Enfields to reflect their own unique personalities, truly making it their own. Inspired by this, Royal Enfield introduced the Make It Yours initiative - MiY, an inventive and unique motorcycle personalization tool, along with the Royal Enfield Meteor 350.
WGSN: “ LOUNGEWEAR WON'T STAY STILL, IT IS EVOLVING AND ELEMENTS OF IT WILL BECOME A CORE CATEGORY.”
In an exclusive interview, IMAGES Business of Fashion talks to Francesca Muston, Vice President, Fashion, WSGN about the evolving loungewear market and its relevance in the near future.
MAKE VALENTINE'S DAY SPECIAL WITH GIFTS FOR LIFE BY ECO TASAR
This Valentine’s Day, wrap your loved ones in exquisite Indian weaves from Eco Tasar, an epitome of quality and style for the last 20 years. Specializing in hand-woven products, Eco Tasar is an eco-friendly brand with Zero carbon footprints and years of expertise and experience.
WORK FROM HOME ESSENTIALS: BRANDS & RETAILERS REVEAL COMFORT & UTILITY ARE ON TOP OF CONSUMERS' MINDS
A detailed look at why categories like casual wear, loungewear, athleisure, nightwear, etc., have witnessed unprecedented demand since the pandemic forced people to work from home.
FASHION FOR GOOD CONSORTIUM PILOTS RESOURCE EFFICIENT COTTON FARMING
Cotton makes up nearly 30% of global textile production, yet accounts for 24% of global insecticide use and being a water-intensive crop, can require up to 10,000 liters of water per kilogram in its cultivation. Innovation in cotton farming practices is greatly needed to reduce pesticide, land and water use.
BED AND BEDDING CO. LAUNCHES STORES FOR ALL BEDDING SOLUTIONS
In sync with the changing needs and preferences of consumers, Bed and Bedding Co., India’s first exclusive mattress retailing chain, has unveiled multi-brand stores in Pune for the true connoisseurs of rejuvenating sleep experience. These Bed and Bedding stores cum experience centers not only offer a variety of mattresses and beddings from all the top-selling brands of India and America, but they also offer the buyers the most compelling opportunity to get real-time assessment of the customization they should look for.
Union Budget 2021: A Positive Calls For Indian Textile & Apparel Sector?
The Union Budget 2021-22 presented by finance minister Nirmala Sitharaman has announced the initiation of a slew of schemes for the Indian fashion value chain and it was mostly met with warm response by industry stalwarts.
HOW SUSTAINABLE IS THE FUTURE OF SUSTAINABILITY?
With customers becoming more conscious of the impact of the brands they buy on the Earth, brands are expediting their attempts to appeal to the ever-growing and evolving market…
