THOUGHTFULLY FASHIONABLE
Business Of Fashion|January 2021
As the notion of fashion continues to evolve rapidly, we take a look at how LIVA’s promise to comfort sustainability and wearer confidence makes it the ideal future of fashion.

Featuring Aavriti Choudhary, LIVA Miss Diva Supranational 2020.

Fashion has traditionally been only about looking good. It was always about creating an impression with little regard for comfort. However, in recent times, the notion has changed dramatically.

Especially in the last few months, popularized by the work-from home-culture, comfort has become an essential part of fashion now. The pandemic has also forced fashion to a more sustainable future and accelerated the pace of conscious consumerism. In fact, sustainability is going to be non-negotiable in the fashion industry. In the years to come, winners will be judged on how well they have incorporated sustainability into real business practices.

LIVA promises an early movers advantage to brands and fashion businesses with its range of nature-based fabrics that are naturally smooth and breathable. Along with being extremely sustainable, LIVA’s fabrics offer a flattering drape, making it an ideal choice for comfortable, fashionable yet plush garments that goes a long way in boosting the wearer's confidence and attitude.

Featuring Adeline Castelino, LIVA Miss Diva Universe 2020.

What Makes Garment Made With LIVA Fabrics So Comfortable?

LIVA fabrics are enriched with nature-based fibers from Birla Cellulose. These fibers are ethically derived from natural and renewable resources and that’s what makes them extremely comfortable. Lending the ultimate comfort to the wearer, LIVA fabrics enriched with these value fibres provide the following attributes:

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM BUSINESS OF FASHIONView All

SPRING-SUMMER 2021 MAISON MARGIELA X REEBOK C SSIC LEATHER TABI BIANCHETTO

The style is created in nappa leather with an EVA sole. It is made in hand-painted white coating on a black leather base – the signature ‘Bianchetto’ technique of Maison Margiela, which purposely chips with wear.

1 min read
Business Of Fashion
February 2021

TUMI

LEADS INNOVATION IN TRAVEL LIFESTYLE WITH THE LUNCH OF FIRST VIRTUAL STORE

1 min read
Business Of Fashion
February 2021

ROYAL ENFIELD INTRODUCES MAKE-IT-YOURS INITIATIVE ON APPAREL

For decades, Royal Enfield motorcycles have been a canvas for customization and personalization, as riding enthusiasts, artists, and customizers across the world have customised their Royal Enfields to reflect their own unique personalities, truly making it their own. Inspired by this, Royal Enfield introduced the Make It Yours initiative - MiY, an inventive and unique motorcycle personalization tool, along with the Royal Enfield Meteor 350.

1 min read
Business Of Fashion
February 2021

WGSN: “ LOUNGEWEAR WON'T STAY STILL, IT IS EVOLVING AND ELEMENTS OF IT WILL BECOME A CORE CATEGORY.”

In an exclusive interview, IMAGES Business of Fashion talks to Francesca Muston, Vice President, Fashion, WSGN about the evolving loungewear market and its relevance in the near future.

2 mins read
Business Of Fashion
February 2021

MAKE VALENTINE'S DAY SPECIAL WITH GIFTS FOR LIFE BY ECO TASAR

This Valentine’s Day, wrap your loved ones in exquisite Indian weaves from Eco Tasar, an epitome of quality and style for the last 20 years. Specializing in hand-woven products, Eco Tasar is an eco-friendly brand with Zero carbon footprints and years of expertise and experience.

1 min read
Business Of Fashion
February 2021

WORK FROM HOME ESSENTIALS: BRANDS & RETAILERS REVEAL COMFORT & UTILITY ARE ON TOP OF CONSUMERS' MINDS

A detailed look at why categories like casual wear, loungewear, athleisure, nightwear, etc., have witnessed unprecedented demand since the pandemic forced people to work from home.

8 mins read
Business Of Fashion
February 2021

FASHION FOR GOOD CONSORTIUM PILOTS RESOURCE EFFICIENT COTTON FARMING

Cotton makes up nearly 30% of global textile production, yet accounts for 24% of global insecticide use and being a water-intensive crop, can require up to 10,000 liters of water per kilogram in its cultivation. Innovation in cotton farming practices is greatly needed to reduce pesticide, land and water use.

4 mins read
Business Of Fashion
February 2021

BED AND BEDDING CO. LAUNCHES STORES FOR ALL BEDDING SOLUTIONS

In sync with the changing needs and preferences of consumers, Bed and Bedding Co., India’s first exclusive mattress retailing chain, has unveiled multi-brand stores in Pune for the true connoisseurs of rejuvenating sleep experience. These Bed and Bedding stores cum experience centers not only offer a variety of mattresses and beddings from all the top-selling brands of India and America, but they also offer the buyers the most compelling opportunity to get real-time assessment of the customization they should look for.

1 min read
Business Of Fashion
February 2021

Union Budget 2021: A Positive Calls For Indian Textile & Apparel Sector?

The Union Budget 2021-22 presented by finance minister Nirmala Sitharaman has announced the initiation of a slew of schemes for the Indian fashion value chain and it was mostly met with warm response by industry stalwarts.

9 mins read
Business Of Fashion
February 2021

HOW SUSTAINABLE IS THE FUTURE OF SUSTAINABILITY?

With customers becoming more conscious of the impact of the brands they buy on the Earth, brands are expediting their attempts to appeal to the ever-growing and evolving market…

7 mins read
Business Of Fashion
January 2021