COVID-19, a life-changing pandemic, has had a multifaceted impact on the working of the fashion industry. This pandemic resulted in the shutdown of business during lockdown, creating unprecedented challenges for the fashion industry, including declining consumer spending, disrupted supply chains, and inflicting devastation on manufacturers and workers. During the pandemic, garment orders worth billions of dollars, including finished products, were cancelled by brands, leaving manufacturers abandoned in a dire situation where they received no settlement for labours they had already performed. The livelihoods of the garment factory workers became complex and the brands also scuffed hard to find ways to get rid of their deterred inventory.
The fashion industry represents an essential part of our economies, worth more than US$2.5 trillion and employing over 75 million people globally. Over the past decades, the sector has seen spectacular growth as clothing production doubled between 2000 and 2021. Well, we can’t deny that good fashion comes at a tremendous environmental and social cost. Though the fashion sector is booming, it has negatively impacted the fashion industry, increasing pollution, drying up water sources, carbon emissions, human rights and gender inequality. Besides, 85 per cent of textiles go to the dump each year, and washing few types of clothes sends a weighty amount of micro-plastic into the water bodies. And to overcome these impacts, the need for a shift to sustainable fashion is noticeable.
Using chemicals in clothes production also raises significant and severe health concerns, both for the workers in the industry and consumers. Additional impacts on health also arise from pollution.
The social and environmental cost of the fashion industry forces us to redefine fast fashion and strain the demand for more sustainable business models and practices. These post-COVID-19 circumstances may hasten the shift to greener and more sustainable chains, which will be decisive for business and impact the fashion industry’s future as a whole.
“Fashion can be a universal player in protecting the planet.” Hence, the following is how the fashion industry moves toward sustainable fashion post-pandemic.
Continue reading your story on the app
Continue reading your story in the magazine
'Inflation Is Going To Eat The Pie'
With the advance of the internet and globalisation, it has become easier for consumers to buy products online and receive them at their doorstep. This has led to a significant increase in demand for fashion products, which has increased the cost of production. To keep up with this increasing cost of production, many brands have been forced to raise prices in order to maintain profit margins.
How To Change With The Changing Retail Landscape
'The massive changes that 2020 brought to the retail industry are here to stay. And now that parts of the world are opening up, and consumers are craving opportunities to shop in person, they expect the buying experience to be consistent both online and off,' states the latest report by Shopify titled 'The Future of Retail'. The report not only identifies trends that will shape the retail commerce business, but also provides recommendations that can help brands find the perfect balance between offline and online commerce.
NO BARRIER TOO BIG
The world of fashion is meaningless without women. Be it the business of fashion or fashion itself, the sector would have been dreary and nondescript had it not been for the many female entrepreneurs, artists, models, decision-makers and professionals who comprise it. In this article, women in the business of fashion share their stories of diligence, perseverance and some uncalled for challenges that they took in their stride to reach where they stand today leading brands and breaking barriers!
BUDGET 2022-23 AN ENABLER FOR INDUSTRY
On February 1, Finance Minister Nirmala Sitharaman presented the Union Budget for financial year 2022-23, a Budget that claimed to focus on growth while promoting technologyenabled development. Here's how some prominent retailers and brands from across the fashion industry reacted to the announcements made during the presentation.
CIRCULAR TEXTILES: AN URGENT CALL FOR SHIFT
The fashion industry is one of the key consumers of natural resources such as water and energy. This widespread consumption due to fast fashion has devastating impacts on people and the planet. It is now more urgent than ever to shift from a linear - take, make, use, dispose - model to a circular model or circular economy where waste and pollution are designed out, products and materials are kept in use longer, and natural systems can regenerate. Mukul Agrawal, Chief Sustainability Officer, Birla Cellulose, shares his view on circular textiles and how brand Liva Reviva incorporates them in their products.
WOMEN'S WEAR ON A MASSIVE SURGE
A recent report estimates the Indian women's wear market to be over 1.2 billion people. This massive opportunity for women's wear brands in India is further fuelled by the growing disposable income of women in the country, increased accessibility to fashionable Western wear that's influenced by international trends, as well as the growing urge among women across age brackets and sizes to dress well. Through this article, some existing and new-age brands in the segment help us understand the opportunity better.
IFF 2022: SHARP. PROGRESSIVE. ICONIC.
The Indian fashion industry's much-awaited annual event - India Fashion Forum (IFF) - is all set to be hosted from March 23-24 at The Leela Ambience, Gurugram. Chaired by Akhilesh Prasad, President & CEO, Fashion & Lifestyle Business, Reliance Retail, the 21st edition of IFF will underline 'Purpose, Innovation, Experience and Engagement' as the tenets of future-proof, profitable fashion retail.
How To Not Let The Customer Down
‘The challenges CX leaders will face in 2022 are unlike what they’ve ever faced before – the goal is still to attract and retain customers, standing proud above your competitors – but the landscape has changed. So have the solutions,’ states the ‘2022 Global Consumer Trends’ report by Qualtrics XM. It highlights key areas companies can focus on in 2022 to have the biggest impact on their consumers and business, and get ahead of the pack.
The Future Of Retail: 10 Trends
As the world enters another year of the pandemic that has re-shaped the way we spend and consume, Wunderman Thompson Intelligence, through its report titled ‘The Future 100: 2022’, brings to the fore 10 trends that will set the stage for retail and e-commerce this year and for years to come.
Launched in 1995 in Andhra Pradesh with its first collection of coloured cotton trousers, today, Twills has evolved into a one-stop solution that offers international styles in comfortable fabrics. In 2008, the brand had another feat to its credit – a 5,000 sqft exclusive store at MG Road, Vijayawada, and hasn’t looked back since.