Following enthusiastic consumer response to MiY for the Meteor, the Classic, and the 650 Twin motorcycles, Royal Enfield today announced the launch of the MiY initiative for its range of apparel and gear as well. With MiY for apparel, consumers and riding enthusiasts will now be able to personalize their riding and lifestyle essentials such as helmets and t-shirts, by visiting the Store.royalenfield.com.
Speaking about the MiY initiative and the launch of MiY on apparel, Vinod
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HOUSE OF ANITA DONGRE
Unveils Spring-Summer 21 Collection Featuring TENCEL™ Fibres
VAN HEUSEN Launches New Sub-brand ‘Denim Labs'
Targeting young professionals, Van Heusen Denim Labs is designed to look undeniably sharp and engineered to provide true freedom of movement, infused with an upgrade on style and comfort.
HOW THE JEWELRY INDUSTRY IS RIDING THE NEW NORMAL
Technology, particularly social media, has also played a crucial role in helping the gems and jewellery industry to regain what it lost in the year since the pandemic. Many companies have taken a leap of faith by continuing to power on with their businesses along with their partners and consumers, using the digital platform to bridge the gap between the real and physical world as seamlessly as they can…
ADIDAS ORIGINALS - LAUNCHES FIRST COMPANY-OWNED EBO IN AMBIENCE MALL, GURUGRAM
The store gives each streetwear fan the access to the brand’s most exclusive drops, coolest collaborations like the Yeezy, exclusive collaborations with Sean Wotherspoon, Pharrell Williams, Beyonce, Disney and more global creators
NEXT-GEN INNOVATIONS IN ANTI-MICROBIAL TEXTILE AND APPAREL
Sciessent and Huntsman Textile Effects will be jointly promoting three innovative Sciessent technologies—each recognized for its effectiveness and safety.
RITU KUMAR LAUNCHES AFFORDABLE DESIGNER WEAR BRAND, AARK
After introducing the world to the modern and stylish Label Ritu Kumar and the distinctive Ritu Kumar Home, Amrish Kumar, Managing Director and Creative Director of Ritu Kumar, has launched a new brand, aarké. Rooted in tradition fused with a modern spirit aarké – which was launched on 24th March 2021 – is for any woman who dresses with Indian sensibilities.
NYKAA FASHION EXPANDS INTO ATHLEISURE CATEGORY WITH NYKD ALL DAY
Nykd by Nykaa, the lingerie and sleepwear brand from Nykaa Fashion, announced the launch of Nykd All Day, a fashion sub-brand for women featuring Athleisure, Leisure, and Activewear. Through this expansion, the multi-brand fashion e-commerce platform aims to introduce clothing that focuses on comfort and inclusivity and can seamlessly transition from at-home wear to stepping-out attire as per the dictates of the hybrid work model of today.
ASICS EXPANDS RETAIL CONCEPT IN INDIA WITH A NEW STORE IN ORION MALL
ASICS, the true sport performance brand, further strengthens its retail footprint in India with the launch of its new store in Orion Mall, Bengaluru. Spread over a total retail space of 1035 square feet, ASICS Orion Mall, Bengaluru promises a vibrant and immersive shopping experience in the area, showcasing the brand’s entire running and training collection alongside sports style and performance categories.
ARRIVAL OF MEN'S PREMIUM LOUNGEWEAR ERA
Formal wear and jeans took a backseat in the wardrobe and the demand for items suitable for working comfortably from home saw an unprecedented surge. An April 2020 report by management consultants Wazir Advisors had predicted that loungewear will be one of the first categories to recover from the economic impact of the lockdown.
ACTION STATIONS: SPORTSWEAR RIDES RISING DEMAND WAVE
A demand surge than took off in 2019-20 looks set to continue as India enters a second season of pandemic-driven uncertainty, disruption and at-home fitness fixes