ROYAL ENFIELD INTRODUCES MAKE-IT-YOURS INITIATIVE ON APPAREL
Business Of Fashion|February 2021
For decades, Royal Enfield motorcycles have been a canvas for customization and personalization, as riding enthusiasts, artists, and customizers across the world have customised their Royal Enfields to reflect their own unique personalities, truly making it their own. Inspired by this, Royal Enfield introduced the Make It Yours initiative - MiY, an inventive and unique motorcycle personalization tool, along with the Royal Enfield Meteor 350.

Following enthusiastic consumer response to MiY for the Meteor, the Classic, and the 650 Twin motorcycles, Royal Enfield today announced the launch of the MiY initiative for its range of apparel and gear as well. With MiY for apparel, consumers and riding enthusiasts will now be able to personalize their riding and lifestyle essentials such as helmets and t-shirts, by visiting the Store.royalenfield.com.

Speaking about the MiY initiative and the launch of MiY on apparel, Vinod

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