REEBOK - REVEALS [REE]CYCLED C SSIC LEATHER LEGACY IN NEW “WRITE YOUR LEGACY” CAMPAIGN
Business Of Fashion|January 2021
In honor of the [Ree]Cycled Classic Leather Legacy and Legacy 83, Reebok reveals its second iteration of the “Write Your Legacy” campaign.

The campaign was created by three ‘Classics Collaborators’ from across the globe - The Kickback (North America), RAAH (Europe), and Youngmin Kang (South Korea) who use their talent and creations to pave the way for a better future for their communities. While the means of how they impact their communities vary, their legacy is alike: you can’t change what came before you, but you can change what comes next.

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