POWER BRAND GRADO
Business Of Fashion|March 2021
LAUNCHES THE MUCH AWAITED SPRING SUMMER COLLECTION

The brand GRADO is a coming together of synergies from legacy brands Grasim (erstwhile Gwalior Suitings) and OCM, with an intent to offer the entire product basket to the consumers - ranging from synthetics to cottons to worsted, under the same brand umbrella. Now, the brand is ready with a jaunty new Spring Summer 2021 collection, showcasing a fresh range of colors and designs, a perfect line-up for the upcoming season as well as the weddings.

Summer has always brought joy and hope to all – it’s been the season of fresh beginnings, new fiscals, green shoots, colour and the onset of weddings. For Indian households, weddings have been an important occasion and wherein people need to look their best. GRADO too believes in the auspicious occasion of marriage and the necessity for people to drape the perfect outfits. Post-pandemic lockdown, the wedding season came as a ray of hope compelling people to don the right garb.

This year GRADO by GBTL offers wonderful fabric ranges

STREEZA: A premium 4-way stretch fabric epitomizing unique combination of comfort, luxury and style – for Freedom of Movement. This fabric is a flagship product of GRADO BY GBTL and is an innovative and differentiated concept compared to the industry norm of using a Stretch filament in the fabric.

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