For a very long time, Indian consumers and homegrown apparel brands have faced the challenge of finding the right fit for the Indian body type. With a notable rise in the e-commerce retail sector in recent times, the absence of a standardised size chart for Indian consumers is a major deterrent for the growth of the domestic textile and Indian apparel industry. To counter this problem at the grass-root level, National Institute of Fashion Technology (NIFT), New Delhi, under the aegis of the Ministry of Textiles, Government of India has initiated a massive national sizing survey to create an anthropometric database of measurements for Indians, which is a true representative of the entire Indian population.
The monumental project approved by the Government of India and supported by industry consortium CMAI entails measuring more than 25000 people in the age group of 15- 65 years in six different cities located in six regions of India i.e. New Delhi (North), Mumbai (West), Chennai (South), Hyderabad (Centre), Kolkata (East) and Shillong (NorthEast) using non-contact human safe 3D body scanning technology. The survey is being conducted in accordance with ISO 8559; ISO 7250 and ISO 20685 protocols.
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How The Cotton & Handloom Industry Is Booming
The handloom industry is a very critical component of the Indian economy due to its noncapital intensive nature, great potential for exports, the attraction of foreign currency and direct ties with the rural economy.
Value E-Commerce: A $40 Billion Opportunity
As India’s retail industry evolves, a growing number of value-conscious online shoppers are reshaping India’s e-commerce landscape. Currently valued at US$4 billion, value e-commerce is expected to grow rapidly to reach US$20 billion by 2026 and US$40 billion by 2030, marking a 10X growth in 10 years.
ADIDAS LAUNCHES TECHFIT PERIOD-PROOF TIGHTS FOR WOMEN
Adidas has unveiled its latest product innovation designed to keep more menstruating women in sport.
INSIDE STORY AN ANALYSIS OF INDIA'S INNERWEAR MARKET
The market segment is evolving and is gradually moving towards organised retail. Indian consumers spend on innerwear products is significantly lower than other Asian peers, but currently with the emergence of new players, more and more consumers are building the habit of purchasing branded products.
MINISTRY OF TEXTILES AND NIFT JOIN HANDS TO COMPLETE THE FIRST SURVEY ON STANDARD INDIAN BODY SIZES
NIFT Delhi, under the aegis of the Ministry of Textiles, Government of India initiates a massive national sizing survey to create an anthropometric database of measurements for Indians, which is a true representative of the entire Indian population
PASTELS AND POP
LAUNCHES FIRST FLAGSHIP STORE IN BANGALORE
KENDIEE INTRODUCES NEW COLLECTION WITH SUPREME QUALITY PRODUCT AND AFFORDABLE PRICE
Gurugram based, Kendiee is a new online clothing brand that has been the talk of the town, especially after Shein’s exit from India.
JAYPORE LAUNCHES LIMITED-EDITION GAJGAMINI COLLECTION
Inspired by the radiance of the festival, JAYPORE has unveiled Gajgamini, a limited-edition festive collection of handcrafted dupattas that will enamor shoppers with its elegant designs and ethnic charm.
BEWAKOOF LAUNCHES NEW BADERA COLLECTION TO SUPPORT ARTISANS
India’s largest D2C fashion brand Bewakoof.com paid homage to heritage’, by announcing the ‘Badera’ collection with a complete range of fashion apparels for men and women. Badera collection includes close to 100 unique SKUs with a wide variety of prints, patterns and colour options.
ADIDAS LAUNCHES NEW 4DFWD AND 4DFWD PULSE SHOES WITH DATA DRIVEN 3D PERFORMANCE TECHNOLOGY
Adidas running introduces the latest iteration of adidas 4DFWD and adidas 4DFWD Pulse – the next step in data-driven 3D printed midsole innovation, designed to move you forward for the everyday runner.
Beyond Traditional and Modern
JYOTI BHATT is a celebrated and awarded artist, best known for his work in painting and printmaking, as well as his photographic accounts of rural Indian culture and folk art. He and his colleagues founded the “Baroda School” of Indian art. He was awarded the Padma Shri in 2019, and has been honoured with five Lifetime Achievement Awards. In August 2021 he had a conversation with ANANYA PATEL, musing about his life and his art. Excerpts from that conversation are presented in this 2-part series, along with some of his work.
THE GAME CHANGER
INSIDE DHD’S RECORD-SETTING DURAMAX
Building Community Through Education
KIRAN BIR SETHI is changing the experience of childhood in Indian cities through her education curriculum and initiatives to build healthy relationships between students and their communities. Here she is interviewed by KASHISH KALWANI.
Granny Chic Galore!
A homeowner’s holiday décor is an homage to Christmas at her grandma’s house.
INDIANA NOTIFYING 750K AFTER COVID-19 TRACING DATA ACCESSED
Indiana health officials said they are notifying nearly 750,000 state residents that a cybersecurity company “improperly accessed” their personal data from the state’s online COVID-19 contact tracing survey — a description the company disputed as a “falsehood.”
What is My Stereo's Gender?
Readers will recall, distressingly, that I have tried their patience on just about every topic that marginally relates to audio. LP grooves, CD bumps, flat response, boomy bass, warm recordings, cold binary bits—I have waxed philosophically on all of them. Which bring us to today’s audio topic: gender.
One of my closest friends in my hometown had a love marriage, which many considered to be a rebellious act against our small society.
Contentment - THE ART OF REMOVING AND CREATING HABITS
DAAJI continues his series on refining habits, in the light of Patanjali’s Ashtanga Yoga and current scientific and yogic principles and practices. Last month, he explored the first Niyama of purity, shaucha. This month he shares his insights on that pivotal human quality – contentment, which is known in Yoga as santosh.
Carlyle's Goyal Brings India Lessons to Infrastructure, Energy Investing
POOJA GOYAL, 41, brings a unique personal insight to Carlyle Group Inc., where she leads the renewable and sustainable energy team and co-heads the infrastructure group.
Building a Work of Art
To celebrate the release of the 2022 Indian Chief the legend-ary motorcycle company got together two of the world’s most sought after builders, Paul Cox and Keino Sasaki, to customize a bike for celebrated tattoo artist Nikko Hurtado.