Spanish fashion brand, Mango, along with its franchise partner, Myntra, announces its association with Bollywood star Vaani Kapoor, as its first brand ambassador in the country. The actress’ first campaign with the brand for their spring-summer collection will set the stage for the brand to further strengthen its leadership position in the massive and rapidly evolving fashion market in India.
This story is from the March 2021 edition of Business Of Fashion.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the March 2021 edition of Business Of Fashion.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
DECATHLON Launches New Brand Identity, SustainabilityBased Business Model
Decathlon is adopting an ambitious global strategy, which encompasses an enhanced customer experience, a strong commitment to sustainability and an overall modernisation of the company...
Casualwear & Athleisure Markets in India WITNESS MASSIVE GROWTH SPURT
In the last few years, the market has witnessed a massive growth spurt driven by growing income levels, changing lifestyles, increasing casualisation among professionals, emergence of start-ups and the entry of foreign players
THE INDIAN ATHLEISURE MARKET: Redefining Comfort, Style & Performance
Athleisure, initially perceived as a simple combination of athletic and leisure wear, has evolved beyond its origins to become much more than just that. It's no longer just about comfort; it's a full-fledged fashion revolution...
ISSEY MIYAKE - Fusing Fashion & Technology to Create Harmonic Garments
Issey Miyake studied at the Tama Art University in Tokyo, where he majored in Graphic Design. This is where his fusion of science and fashion was born from, incorporating the mathematics and technical skills of a graphic designer into his clothing...
INDIA BRAND SHOW 2024 UNVEILS SPRING/SUMMER 24 COLLECTIONS
The India Fashion Forum 2024 set the stage for a showcase of Spring/Summer 24 collections, highlighting the creativity and innovation of India's prominent fashion and lifestyle brands. Against the backdrop of a sophisticated setting, the runway became a platform for unveiling the latest trends in the industry.
IMAGES FASHION AWARDS 2024 - Fashion Retail Brands Honoured for Innovation, Excellence at IFF 2024
The 23rd IFF culminated in a gala event in the form of the IMAGES Fashion Awards (IFA) celebrating excellence in the field of fashion retail. The awards were a venerable gathering of the who's who of the industry in the country...
THE FUTURE OF RETAIL EXPERIENCE IS A MÉLANGE OF ALL CHANNELS
There was a time when retail was only about the product. If you had a great product, the customer would buy it. But over a period of time, technology evolved, the online space grew and with this came the age of convenience.
WINNING CONSUMERS AT SCALE: BALANCING AI & HUMAN TOUCH IN FASHION
In today's rapidly evolving fashion landscape, the ability to swiftly and accurately discern consumer preferences is paramount.
OMNICHANNEL STRATEGIES FUTURE-PROOFING FASHION: Prateek Mahajan, Director Operations, Unicommerce
Unicommerce helps brands achieve a cohesive experience across channels including across web stores, physical stores and marketplaces, says Mahajan
RESILIENCE IN VOGUE: NAVIGATING ECONOMIC STORMS IN FASHION
Manas Singh, Head D2C E-Commerce Business, PUMA Group & Anshuman Aggarwal Co-Founder Increff spoke on adaptation in times of downturn, and the future of fashion retail...