Brands in India 2021
Business Of Fashion|January 2021
Brands in India 2021

DEAL JEANS

Brand Name: DEAL JEANS | Company Name: DEAL GLOBAL FASHIONS PVT. LTD. | Launch Year: 2000 | Website: WWW.DEALJEANS.COM | Total no of EBOs: 19 | Total no of MBOs: 900 | Total no of Shop-in-Shops: 102 | LFS/MBO/ Departmental Store Partners: CENTRAL & GLOBUS | E-commerce Presence: MYNTRA, AJIO, NYKAA | Indian Cities Present: 400 | New Territory/Region Added: LICHTENBERG & BOTSWANA ( SOUTH AFRICA ), KATHMANDU (NEPAL)

Deal Jeans is a women’s fast fashion, western wear brand that believes in bringing fresh fashion from every fashion-forward corner of the world to trend seekers out here. The brand’s journey began with its designer denim that created ripples 21 years back. Today, Deal Jeans offers about 40 exclusive product categories in around 3,000 artistic styles crafted every year.

Core Product Offerings

Deal Jeans’ product portfolio consists of 40 sub-categories from designer denim to culottes in bottom wear and chic tops to dresses in top wear.

Target Consumers

The brand caters to fashion-seeking women with a lot of styles, attitudes, and flair. The brand’s target audience consists of women between 18 - 35 years and girls between 4 - 16 years.

Brand USP

Deal is positioned to bridge the gap between casual and designer denim. Offering exceptional quality fits, and fabric at a competitive price is the brand's main USP.

Latest Collection

Deal Jeans’ last launch, its AW’20 collection, is a blend of fresh pastel hues and trendy patterns crafted in leather jackets to cardigans in top wear, studded denim to comfy culottes in bottom wear, and striking dresses in party wear. All styles are inspired by ongoing international trends. Deal Jeans’ has planned plentiful styles for its upcoming SS’21 collection.

Influence of COVID-19

The pandemic has prompted the brand to focus on expanding its e-commerce reach. Over the last few months, the brand has successfully extended its reach an with array of the latest trends in all categories.

Commitment to Sustainability

Deal Jeans has taken the initiative to provide basic necessities of clothing and education to girls from Bhachau, Gujarat. It also provides funding to the deprived educational institution's poverty-stricken children in the area.

Retail Presence & Future Plans

Deal Jeans enjoys a strong presence pan India through LFS and MBOs. Expansion through EBOs in various cities is in pipeline this year along with special focus on Tier -II and -III cities. Deal jeans are also expanding its presence overseas and planning to add more categories in its product portfolio.

DUKE

Brand Name: DUKE | Company Name: DUKE FASHIONS (INDIA) LIMITED | Launch Year: 1966 | Brand Website: WWW.DUKEINDIA.COM | E-commerce Presence: MYNTRA SNAPDEAL, FLIPKART, AMAZON, TATA CLIQ, AJIO AND PAYTM | Retail Presence: PAN-INDIA | Export Markets: SRILANKA & UAE

Duke is an undisputed leader in the Indian fashion industry and offers a full range of clothing for men, women, and kids. Launched in 1966 Komal Kumar Jain, it is one of the oldest players of the industry and has today become a household name for consistently delivering on its promise of high quality at affordable prices. Duke embraces a vertically integrated manufacturing infrastructure, with knitting, dyeing, processing, finishing, mercerizing, compacting, embroidery and printing under one roof.

Over the years, Duke has won numerous awards including, the President’s Award, three national awards and has been crowned as an Indian Power Brand in the USA. The brand has been bestowed with these awards for its commitment to innovation, product quality, and inspirational leadership that has shaped and continues to shape India’s hosiery industry.

Core Product Offerings

Duke offers complete ranges for men, women, and kids.

Target Consumers

With a strong focus on fashion and style, Duke caters to the young & cosmopolitan Indian, offering them the season’s latest trends and catering to their ever-changing fashion needs. Each and every piece has the special ‘sparkle of quality’ on which its creators insisted. The brand’s target audience is the modern youth who is looking for trendy and stylish range that is sync with international designs, fashions, and quality.

Brand USP

Understanding customers unlike any other brand and providing international designs at reasonable prices.

Latest Collection

Duke has unveiled its Spring Summer 2021 collection inspired by international fashion culture but the collection is purely made in India with the vision of AatmaNirbhar Bharat. The collection utilizes cotton linen, pique, single jersey slub as well as un-died, natural, and textured materials to offer t-shirts, shirts, denim, trousers, tops, jeggings, activewear, sportswear, accessories, and footwear.

Duke’s extremely elegant Spring Summer 2021 collection is all about clean lines, bold colors, cropped cuts, strong volumes, and vibrant nuances and promises to bring alive the individual style statements of all young fashionistas.

The brand has also updated its exclusive Militaire Collection’21 for men with a wide selection of t-shirts, polos, shorts, lowers, Bermudas and accessories.

Retail Expansion Plans

Duke is targeting rural markets and unexplored rural areas because of the huge market potential of these places. Having already covered entire towns and cities, the brand is now looking for extension in covered cities and export markets.

INDIAN DESI

Brand Name: INDIAN DESI | Company Name: YSF GLOBAL | Launch Year: 2021 | Total no of EBOs: 1 | Total Space Covered by EBOs: 500 SQ FT | E-Commerce Presence: WILL BE LAUNCHING ON ALL MAJOR MARKETPLACES

A new entrant in the Indian fashion industry, Indian Desi is all geared up to launch itself in March 2021. While the brand was evolved and conceptualized by around Dec 2019, the launch was postponed due to the Covid-19 pandemic. Indian Desi has been launched keeping in mind the ethos and culture of India and hence in concentrating on everyday wear ethnic fashion that best reflects the vibrant pulse of the country. With sheer focus on quality and detailing, the brand aims to offer fashion that are trendy but looks ethnic at the same time.

Core Product Offerings

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