BEWAKOOF LAUNCHES NEW BADERA COLLECTION TO SUPPORT ARTISANS
Business Of Fashion|August 2021
India’s largest D2C fashion brand Bewakoof.com paid homage to heritage’, by announcing the ‘Badera’ collection with a complete range of fashion apparels for men and women. Badera collection includes close to 100 unique SKUs with a wide variety of prints, patterns and colour options.

Badera is an Indo-fusion collection. It aims to make its presence felt through handmade printing, earthy tones and a soothing colour palette with the use of lightweight fabrics. The designers have attempted to build a modern take on the classic prints by adding fashion shirts, tops and dresses. The product range is priced between INR 699-999. The collection will also cater to the plus size customers.

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