ATHLEISURE THE HERO OF THE POST LOCKDOWN WORLD
Business Of Fashion|June 2021
This shift in fashion is not just a superfi cial phenomenon but represents a shift in the social convention of out of home clothing

What started with work from home for a few weeks has become the new normal for almost 2 years now. The world had to do not just work but everything from home and suddenly fashion shifted completely from looking good to feeling good.

Conventional fashion brands that thrived on stereotypical imagery or sold fast-fashion based on global trends have taken a back seat with casual wear becoming the talk of the town. Even leader brands in the world of fashion were forced to add a casual line-up to their offering.

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