What started with work from home for a few weeks has become the new normal for almost 2 years now. The world had to do not just work but everything from home and suddenly fashion shifted completely from looking good to feeling good.
Conventional fashion brands that thrived on stereotypical imagery or sold fast-fashion based on global trends have taken a back seat with casual wear becoming the talk of the town. Even leader brands in the world of fashion were forced to add a casual line-up to their offering.
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ADIDAS LAUNCHES TECHFIT PERIOD-PROOF TIGHTS FOR WOMEN
Adidas has unveiled its latest product innovation designed to keep more menstruating women in sport.
INSIDE STORY AN ANALYSIS OF INDIA'S INNERWEAR MARKET
The market segment is evolving and is gradually moving towards organised retail. Indian consumers spend on innerwear products is significantly lower than other Asian peers, but currently with the emergence of new players, more and more consumers are building the habit of purchasing branded products.
MINISTRY OF TEXTILES AND NIFT JOIN HANDS TO COMPLETE THE FIRST SURVEY ON STANDARD INDIAN BODY SIZES
NIFT Delhi, under the aegis of the Ministry of Textiles, Government of India initiates a massive national sizing survey to create an anthropometric database of measurements for Indians, which is a true representative of the entire Indian population
VALUE E-COMMERCE: A $40 BILLION OPPORTUNITY
As India’s retail industry evolves, a growing number of value-conscious online shoppers are reshaping India’s e-commerce landscape. Currently valued at US$4 billion, value e-commerce is expected to grow rapidly to reach US$20 billion by 2026 and US$40 billion by 2030, marking a 10X growth in 10 years.
PASTELS AND POP
LAUNCHES FIRST FLAGSHIP STORE IN BANGALORE
KENDIEE INTRODUCES NEW COLLECTION WITH SUPREME QUALITY PRODUCT AND AFFORDABLE PRICE
Gurugram based, Kendiee is a new online clothing brand that has been the talk of the town, especially after Shein’s exit from India.
JAYPORE LAUNCHES LIMITED-EDITION GAJGAMINI COLLECTION
Inspired by the radiance of the festival, JAYPORE has unveiled Gajgamini, a limited-edition festive collection of handcrafted dupattas that will enamor shoppers with its elegant designs and ethnic charm.
HOW THE COTTON & HANDLOOM INDUSTRY IS BOOMING
The handloom industry is a very critical component of the Indian economy due to its noncapital intensive nature, great potential for exports, the attraction of foreign currency and direct ties with the rural economy.
BEWAKOOF LAUNCHES NEW BADERA COLLECTION TO SUPPORT ARTISANS
India’s largest D2C fashion brand Bewakoof.com paid homage to heritage’, by announcing the ‘Badera’ collection with a complete range of fashion apparels for men and women. Badera collection includes close to 100 unique SKUs with a wide variety of prints, patterns and colour options.
ADIDAS LAUNCHES NEW 4DFWD AND 4DFWD PULSE SHOES WITH DATA DRIVEN 3D PERFORMANCE TECHNOLOGY
Adidas running introduces the latest iteration of adidas 4DFWD and adidas 4DFWD Pulse – the next step in data-driven 3D printed midsole innovation, designed to move you forward for the everyday runner.
John Tarahteeff’s paintings take you somewhere new, yet familiar. You don’t entirely know where it is, but it feels like you’ve been there before.
I tried to love the Touch Bar but now I'm ready for it to go away
Apple needs to bring Center Stage to the Mac ASAP.
iClever BTH13 headphones for kids: Sonically safer for junior
Never mind the pink-and-blue color scheme or the flashing lights. These are legitimate headphones with good sound that also rein in the volume.
Meet the winners of our first America’s Best Pet Pals contest. Warm fuzzies guaranteed!
FUN with FRIDGE MAGNETS
Have a micro-blast turning precious scrap into useful hangers-on
Dramatic curves from your table saw
Wilson Museum celebrates Bowdoin's centennial
Join the Wilson Museum in celebrating the centennial of Maine Maritime Academy’s schooner Bowdoin, the official vessel of the State of Maine, at programs that revisit Donald MacMillan’s Arctic explorations and delve into the art of shipsmithing.
KANYE - I Cheated On Kim
KANYE WEST HUMILIATES KIM KARDASHIAN — AGAIN — BLINDSIDING HIS EX WITH “HURRICANE,” A RAP ABOUT HIS INFIDELITY.
CHANGE IS THE ULTIMATE CREATIVITY
UPAMA RAJASEKHAR is a Brighter Minds facilitator. Here, PURNIMA RAMAKRISHNAN meets with her and some of the children she facilitates in the program, to learn firsthand about their experiences.
Building Community Through Education
KIRAN BIR SETHI is changing the experience of childhood in Indian cities through her education curriculum and initiatives to build healthy relationships between students and their communities. Here she is interviewed by KASHISH KALWANI.