Adidas Originals, the pioneering sportswear brand for the streets, celebrates an exciting launch of its all-new second store in Chandigarh’s fashion and shopping hub – Elante Mall over a power-packed week. adidas Originals has been consistently investing efforts to elevate product experience and create innovative brand moments for consumers and key street style enthusiasts. Keeping with the brand’s key focus to offer innovation, consumer centricity and brand familiarization in street style, the adidas Originals new store launch at Elante Mall in Chandigarh witnessed unmatched energy and enthusiasm as excited consumers and shoppers visited the new hood to shop the latest drops from their favourite brand.
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THE PANT PROJECT LAUNCHES
NEW PANT20 COLLECTION
SUSTAINABILITY, GROWTH DRIVER FOR FASHION AND TEXTILES
Sustainability in the heart of fashion business helps the world to be a better place in more ways than one. Investing in sustainable practices can deliver never-before opportunities in business expansion and differentiation for products, brands, companies and all partners in the value chain.
NYKAA FASHION LAUNCHES CANDERE BY KALYAN JEWELLERS
The first fine jewellery brand on the platform with a classic and contemporary new collection
LIVA REVIVA A BREAKTHROUGH INNOVATIONS IN RECYCLING OF FASHION INDUSTRY WASTE, FROM BIRLA CELLULOSE
The fashion Industry would need all the value chain partners to engage and work in unison to make fashion circulars. Birla Cellulose has developed its cutting edge technology for recycling fashion industry waste and transforming them into fresh fibres. Birla Cellulose is collaborating actively with its upstream and downstream partners with an aim to create a bigger and broader impact on circularity in the fashion industry.
LENZING AG: A FORCE FOR RESPONSIBLE FASHION CREATION
From inventing TENCEL™ modal fi bers in the 1960s to TENCEL™ lyocell in 1990s and more recently, LENZING ECOVERO™, Lenzing innovations have been crucial in elevating fashion to being a force for good…
FABALLEY'S PARENT COMPANY RAISES ₹25.50 CR IN FUNDING
Delhi-based fashion house, High Street Essentials (HSE), the parent company behind women’s fashion brands, FabAlley and Indya, has raised ₹25.50 Cr in a round of funding led by its existing investors Elevation Capital, India Quotient, Dominor Holding, and family offices.
ELLEMENTRY LAUNCHES NEW STORE IN KOCHI
The store offers an immersive experience with actual settings of living, dining, open kitchen and bar, with Ellementry products displayed all around.
ECOLOGICAL INTEGRITY MARRIES FASHION AESTHETIC
Sustainability as a concept focuses on three major factors— social, environmental and economic. Hand-spun, hand-woven fabrics from India hold great potential for ensuring ecological integrity and social wellbeing, while offering unique aesthetic value.
BOULEVARD: THE NEW DAILY FOOTWEAR COLLECTION FOR MEN
Presenting an overall footwear option for men that fits all styles of dressing, Woodland surfaces its ultra-trendy & most loved rugged footwear BOULEVARD, for an effortless modish look. Great looks combined with superb comfort, Boulevard is all that you need in your daily footwear collection.
LENZING AG: TAILORING SUSTAINABLE & ENVIRONMENTALLY RESPONSIBLE LIFESTYLES
In a tête-à-tête with IMAGES Business of Fashion, Avinash Mane, Commercial Head, South Asia, Lenzing Group talks about how Lenzing has quickly transitioned into a serious challenger for existing sustainability brands in India. He also shares his insights into the Indian textile industry, the role of sustainability as well as the brand’s response to the new connected and discerning consumer.
Money, It's Gotta Be the Shoes
Young resellers are wringing profits out of everything from the latest Yeezys to outlet-store leftovers—and turning sneakers into a bona fide asset class
We started using Adidas Runtastic which includes a number of modalities from running, cardio, yoga and more.
The first release of the Prada for Adidas Limited Edition partnership is emblematic of the connection between the two ubiquitous brands.
Tell us about your personal style.
End Of an Era
La década de los 2010 llegó a su fin. Revisamos algunas de las tendencias que han definido los últimos diez años.
Nike - Design Company Of The Year
The Honorees of this year's innovation by design awards have discovered Novel-And Often Beautiful ways to point business toward a more sustainable future
Adidas's Stylish Turn
By aligning with cultural icons at least as much as athletes, Adidas has refound its footing.
A Mystery Wrapped Inside An Enigma Shrouded In A Beard
James Hardens brand? Deeply off-kilter. His on-court game? Ugly and aggressively weird. And in no way is any of that an accident.
THE CHARMING CHANDIGARH DI KUDI - ANKITA SHARMA
Ankita Sharma is a bubbly girl and this Chandigarh di Kudi stole our hearts with her innocence and charm. Ankita entered in the industries right after she won the reality show, Ticket to Bollywood. Well, and started her journey with the TV world. She made her television debut with the Zee TV historical fiction show Lajwanti (TV series) as the lead titular role. Before that, she had done a couple of Punjabi songs like Hulara by J star, Leap Wala saala by Jazzy B, Ja ve mundeya by Ranjit Bawa and many more. She undoubtedly has impressed us over the years with her acting skills and has given her best foot forward The bubbly girl has also done web series and loves making Bhangra reels because she feels connected to her roots. After her amazing performances in her web series she is flooded with projects yet she has no time to get exhausted or tired. She says “I love every bit of my work. If you are passionate about your work, you’d never have the time to get exhausted”.
Dj in the brave new world
The past year has been an incredibly unsettling time for all of us, the world in 2020-2021 is unrecognizable from the world in 2019. Every industry has been impacted in some way by COVID-19, but one of the most affected has got to be the electronic music industry. The industry is built on community, large gatherings of people to enjoy music together.