The company found that teenage girls were dropping out of sport at an alarming rate, with one of the key reasons being fear of period leakage. Using these insights, the brand set out to create a product that helps athletes stay in sport throughout their cycle by giving them an added layer of protection. The new TechFit Period Proof Tights feature an absorbent layer to help protect against leaks when worn with a tampon or pad. The launch is part of Adidas’ roadmap of innovations for this year to serve women better in sport. A first-of-its-kind product offering in the Indian market, the tights are made using adidas Flow Shield Technology.
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How The Cotton & Handloom Industry Is Booming
The handloom industry is a very critical component of the Indian economy due to its noncapital intensive nature, great potential for exports, the attraction of foreign currency and direct ties with the rural economy.
Value E-Commerce: A $40 Billion Opportunity
As India’s retail industry evolves, a growing number of value-conscious online shoppers are reshaping India’s e-commerce landscape. Currently valued at US$4 billion, value e-commerce is expected to grow rapidly to reach US$20 billion by 2026 and US$40 billion by 2030, marking a 10X growth in 10 years.
ADIDAS LAUNCHES TECHFIT PERIOD-PROOF TIGHTS FOR WOMEN
Adidas has unveiled its latest product innovation designed to keep more menstruating women in sport.
INSIDE STORY AN ANALYSIS OF INDIA'S INNERWEAR MARKET
The market segment is evolving and is gradually moving towards organised retail. Indian consumers spend on innerwear products is significantly lower than other Asian peers, but currently with the emergence of new players, more and more consumers are building the habit of purchasing branded products.
MINISTRY OF TEXTILES AND NIFT JOIN HANDS TO COMPLETE THE FIRST SURVEY ON STANDARD INDIAN BODY SIZES
NIFT Delhi, under the aegis of the Ministry of Textiles, Government of India initiates a massive national sizing survey to create an anthropometric database of measurements for Indians, which is a true representative of the entire Indian population
PASTELS AND POP
LAUNCHES FIRST FLAGSHIP STORE IN BANGALORE
KENDIEE INTRODUCES NEW COLLECTION WITH SUPREME QUALITY PRODUCT AND AFFORDABLE PRICE
Gurugram based, Kendiee is a new online clothing brand that has been the talk of the town, especially after Shein’s exit from India.
JAYPORE LAUNCHES LIMITED-EDITION GAJGAMINI COLLECTION
Inspired by the radiance of the festival, JAYPORE has unveiled Gajgamini, a limited-edition festive collection of handcrafted dupattas that will enamor shoppers with its elegant designs and ethnic charm.
BEWAKOOF LAUNCHES NEW BADERA COLLECTION TO SUPPORT ARTISANS
India’s largest D2C fashion brand Bewakoof.com paid homage to heritage’, by announcing the ‘Badera’ collection with a complete range of fashion apparels for men and women. Badera collection includes close to 100 unique SKUs with a wide variety of prints, patterns and colour options.
ADIDAS LAUNCHES NEW 4DFWD AND 4DFWD PULSE SHOES WITH DATA DRIVEN 3D PERFORMANCE TECHNOLOGY
Adidas running introduces the latest iteration of adidas 4DFWD and adidas 4DFWD Pulse – the next step in data-driven 3D printed midsole innovation, designed to move you forward for the everyday runner.
Can a New Owner Pump Up Reebok?
Adidas is ditching the aging fitness brand, which never regained its 1980s glam
Money, It's Gotta Be the Shoes
Young resellers are wringing profits out of everything from the latest Yeezys to outlet-store leftovers—and turning sneakers into a bona fide asset class
We started using Adidas Runtastic which includes a number of modalities from running, cardio, yoga and more.
The first release of the Prada for Adidas Limited Edition partnership is emblematic of the connection between the two ubiquitous brands.
Tell us about your personal style.
End Of an Era
La década de los 2010 llegó a su fin. Revisamos algunas de las tendencias que han definido los últimos diez años.
Nike - Design Company Of The Year
The Honorees of this year's innovation by design awards have discovered Novel-And Often Beautiful ways to point business toward a more sustainable future
Adidas's Stylish Turn
By aligning with cultural icons at least as much as athletes, Adidas has refound its footing.
A Mystery Wrapped Inside An Enigma Shrouded In A Beard
James Hardens brand? Deeply off-kilter. His on-court game? Ugly and aggressively weird. And in no way is any of that an accident.
The 4D midsole from Adidas is been around for quite some time and it’s never dropping to lower segments for very good reasons.