5 WAYS FASHION BRANDS CAN UTILIZE THE LOCKDOWN TO RAMP UP BUSINESS POST THE COVID-19 PANDEMIC
Business Of Fashion|May 2020
As extended lockdowns, social distancing and working from the confines of homes have become the new reality, fashion brands and retailers across the world are struggling to mitigate disruptions and cope up with revenue reductions. Here are a few basic steps that can help you prepare your brand/business to get ahead in times of uncertainty...
Shivam Gautom

The novel coronavirus pandemic has brought the world to its knees and it is proving to be a testing time for businesses across the globe. As extended lockdowns, social distancing and working from the confines of homes have become the new reality, fashion brands and retailers across the world are struggling to mitigate disruptions and cope up with revenue reductions.

We are in uncharted territory where nothing is certain. Nobody knows when businesses will come back to normal. We aren’t even sure if the ongoing all-India lockdown will be lifted after May 3, 2020 or simply be extended again.

While it is hard to predict the post-pandemic scenario, it can safely be stated it will take some time before things to come back to normal. In the meanwhile, players across the value chain can definitely utilise this time to up their career skills. We bring you a few basic steps that will help you prepare your brand/business to shine though the times of uncertainty that awaits us all.

KEEP UP THE COMMUNICATION

The COVID-19 pandemic has tagged along massive shifts in consumer behaviour and it is utterly important for brands to change their behaviour with it. The foremost responsibility of any smart brand or retailer amidst this crisis is to keep communication lines open and build a relationship with both consumers and staff.

Brands can use SMSs, emails and social media platforms for direct interaction with customers and gatherable data on their preferences. They should also focus on changing campaign strategies, providing digital entertainment, and coming up with products that are relevant to the times. These will go miles in establishing a deeper connect with consumers and ensure positive returns in the long run.

Modern consumers tend to resonate with brands with strong sense of social responsibility. Hence, you can also consider delivering simple messages that address the support for efforts the ongoing pandemic.

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