5 WAYS FASHION BRANDS CAN UTILIZE THE LOCKDOWN TO RAMP UP BUSINESS POST THE COVID-19 PANDEMIC
Business Of Fashion|May 2020
As extended lockdowns, social distancing and working from the confines of homes have become the new reality, fashion brands and retailers across the world are struggling to mitigate disruptions and cope up with revenue reductions. Here are a few basic steps that can help you prepare your brand/business to get ahead in times of uncertainty...
Shivam Gautom

The novel coronavirus pandemic has brought the world to its knees and it is proving to be a testing time for businesses across the globe. As extended lockdowns, social distancing and working from the confines of homes have become the new reality, fashion brands and retailers across the world are struggling to mitigate disruptions and cope up with revenue reductions.

We are in uncharted territory where nothing is certain. Nobody knows when businesses will come back to normal. We aren’t even sure if the ongoing all-India lockdown will be lifted after May 3, 2020 or simply be extended again.

While it is hard to predict the post-pandemic scenario, it can safely be stated it will take some time before things to come back to normal. In the meanwhile, players across the value chain can definitely utilise this time to up their career skills. We bring you a few basic steps that will help you prepare your brand/business to shine though the times of uncertainty that awaits us all.

KEEP UP THE COMMUNICATION

The COVID-19 pandemic has tagged along massive shifts in consumer behaviour and it is utterly important for brands to change their behaviour with it. The foremost responsibility of any smart brand or retailer amidst this crisis is to keep communication lines open and build a relationship with both consumers and staff.

Brands can use SMSs, emails and social media platforms for direct interaction with customers and gatherable data on their preferences. They should also focus on changing campaign strategies, providing digital entertainment, and coming up with products that are relevant to the times. These will go miles in establishing a deeper connect with consumers and ensure positive returns in the long run.

Modern consumers tend to resonate with brands with strong sense of social responsibility. Hence, you can also consider delivering simple messages that address the support for efforts the ongoing pandemic.

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM BUSINESS OF FASHIONView All

How The Cotton & Handloom Industry Is Booming

The handloom industry is a very critical component of the Indian economy due to its noncapital intensive nature, great potential for exports, the attraction of foreign currency and direct ties with the rural economy.

7 mins read
Business Of Fashion
August 2021

Value E-Commerce: A $40 Billion Opportunity

As India’s retail industry evolves, a growing number of value-conscious online shoppers are reshaping India’s e-commerce landscape. Currently valued at US$4 billion, value e-commerce is expected to grow rapidly to reach US$20 billion by 2026 and US$40 billion by 2030, marking a 10X growth in 10 years.

7 mins read
Business Of Fashion
August 2021

ADIDAS LAUNCHES TECHFIT PERIOD-PROOF TIGHTS FOR WOMEN

Adidas has unveiled its latest product innovation designed to keep more menstruating women in sport.

1 min read
Business Of Fashion
August 2021

INSIDE STORY AN ANALYSIS OF INDIA'S INNERWEAR MARKET

The market segment is evolving and is gradually moving towards organised retail. Indian consumers spend on innerwear products is significantly lower than other Asian peers, but currently with the emergence of new players, more and more consumers are building the habit of purchasing branded products.

10+ mins read
Business Of Fashion
August 2021

MINISTRY OF TEXTILES AND NIFT JOIN HANDS TO COMPLETE THE FIRST SURVEY ON STANDARD INDIAN BODY SIZES

NIFT Delhi, under the aegis of the Ministry of Textiles, Government of India initiates a massive national sizing survey to create an anthropometric database of measurements for Indians, which is a true representative of the entire Indian population

3 mins read
Business Of Fashion
August 2021

PASTELS AND POP

LAUNCHES FIRST FLAGSHIP STORE IN BANGALORE

1 min read
Business Of Fashion
August 2021

KENDIEE INTRODUCES NEW COLLECTION WITH SUPREME QUALITY PRODUCT AND AFFORDABLE PRICE

Gurugram based, Kendiee is a new online clothing brand that has been the talk of the town, especially after Shein’s exit from India.

1 min read
Business Of Fashion
August 2021

JAYPORE LAUNCHES LIMITED-EDITION GAJGAMINI COLLECTION

Inspired by the radiance of the festival, JAYPORE has unveiled Gajgamini, a limited-edition festive collection of handcrafted dupattas that will enamor shoppers with its elegant designs and ethnic charm.

1 min read
Business Of Fashion
August 2021

BEWAKOOF LAUNCHES NEW BADERA COLLECTION TO SUPPORT ARTISANS

India’s largest D2C fashion brand Bewakoof.com paid homage to heritage’, by announcing the ‘Badera’ collection with a complete range of fashion apparels for men and women. Badera collection includes close to 100 unique SKUs with a wide variety of prints, patterns and colour options.

1 min read
Business Of Fashion
August 2021

ADIDAS LAUNCHES NEW 4DFWD AND 4DFWD PULSE SHOES WITH DATA DRIVEN 3D PERFORMANCE TECHNOLOGY

Adidas running introduces the latest iteration of adidas 4DFWD and adidas 4DFWD Pulse – the next step in data-driven 3D printed midsole innovation, designed to move you forward for the everyday runner.

1 min read
Business Of Fashion
August 2021
RELATED STORIES

TRUMP ANNOUNCES LAUNCH OF HIS VERY OWN SOCIAL MEDIA SITE

Nine months after being expelled from social media for his role in inciting the Jan. 6 Capitol insurrection, former President Donald Trump said this week he’s launching a new media company with its own social media platform.

3 mins read
Techlife News
Techlife News #521

SENATOR ASKS FACEBOOK CEO TO TESTIFY ON INSTAGRAM AND KIDS

The senator leading a probe of Facebook’s Instagram and its impact on young people is asking Facebook CEO Mark Zuckerberg to testify before the panel that has heard farreaching criticisms from a former employee of the company.

3 mins read
Techlife News
Techlife News #521

FACEBOOK PLANS TO HIRE 10,000 IN EUROPE TO BUILD ‘METAVERSE'

Facebook said it plans to hire 10,000 workers in the European Union over the next five years to work on a new computing platform that promises to connect people virtually but could raise concerns about privacy and the social platform gaining more control over people’s online lives.

3 mins read
Techlife News
Techlife News #521

DELETE YOUR INTERNET FOOTPRINT

With spies lurking everywhere, how can you keep yourself safe? Here are 25 smart steps, from the editor of HowtoGeek.com.

10+ mins read
Reader's Digest US
November 2021

FACEBOOKLAND

The social giant isn’t just acting like an authoritarian power. It is one.

10 mins read
The Atlantic
November 2021

Can twitter get us to be nice?

Social networks are all designed to make people angry and keep them coming back for more. Now, one of the worst offenders is trying to be less of a hellscape

10+ mins read
Bloomberg Businessweek
October 18 - 25, 2021

FACEBOOK UNVEILS NEW CONTROLS FOR KIDS USING ITS PLATFORMS

Facebook, in the aftermath of damning testimony that its platforms harm children, will be introducing several features including prompting teens to take a break using its photo-sharing app Instagram, and “nudging” teens if they are repeatedly looking at the same content that’s not conducive to their well-being.

3 mins read
AppleMagazine
AppleMagazine #520

EX-FACEBOOK MANAGER CRITICIZES COMPANY, URGES MORE OVERSIGHT

Haugen's accusations were buttressed by tens of thousands of pages of internal research documents she secretly copied before leaving her job in the company's civic integrity unit.

9 mins read
Techlife News
October 09, 2021

OUTAGE HIGHLIGHTS HOW VITAL FACEBOOK HAS BECOME WORLDWIDE

The six-hour outage at Facebook, Instagram and Whatsapp was a headache for many casual users but far more serious for the millions of people worldwide who rely on the social media sites to run their businesses or communicate with relatives, fellow parents, teachers or neighbors.

5 mins read
AppleMagazine
Ocotber 08, 2021

Australia Wants Facebook Held Liable for Anonymous Comments

Australia’s prime minister described social media as a “coward’s palace” and warned that digital platforms including Facebook should be held liable for defamatory comments posted anonymously.

2 mins read
Techlife News
October 09, 2021