The Myth of The Empty Campus
Bloomberg Businessweek|May 25 - June 01, 2020
The pandemic has led people to predict the end of college as we know it. That’s not going to happen
Joe Nocera
The Myth of The Empty Campus

Purdue is a school that, in the words of its president, Mitch Daniels Jr., “promotes density of our population.” The current enrollment of the university in West Lafayette, Ind., is more than 44,000, up 25% since he took over in 2013. Purdue keeps tuition under $10,000 for in-state students, and room and board costs are lower than those of any other school in the Big Ten. Its football stadium holds 60,000 people. Its theater is larger than Radio City Music Hall.

Like every other American university, Purdue sent its students home as the coronavirus swept through the country in March, switching to online classes to finish the semester. Its commencement also took place virtually. But when the university restarts for the 2020-21 school year, professors and students—including the second-largest freshman class in its history—will be returning to campus, just as they always have.

Purdue “intends to accept students on campus in typical numbers this fall, sober about certain problems that the Covid-19 virus represents, but determined not to surrender helplessly to those difficulties but to tackle and manage them aggressively and creatively,” Daniels wrote in a letter to the university community on April 21. He concluded: “Purdue will employ every measure we can adopt or devise to manage this challenge with maximum safety … while proceeding with the noble and essential mission for which our institution stands.”

Noble, yes. Essential, yes. And an absolute financial necessity.

This story is from the May 25 - June 01, 2020 edition of Bloomberg Businessweek.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

This story is from the May 25 - June 01, 2020 edition of Bloomberg Businessweek.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

MORE STORIES FROM BLOOMBERG BUSINESSWEEKView All
Instagram's Founders Say It's Time for a New Social App
Bloomberg Businessweek US

Instagram's Founders Say It's Time for a New Social App

The rise of AI and the fall of Twitter could create opportunities for upstarts

time-read
4 mins  |
March 13, 2023
Running in Circles
Bloomberg Businessweek US

Running in Circles

A subscription running shoe program aims to fight footwear waste

time-read
3 mins  |
March 20 - 27, 2023
What I Learned Working at a Hawaiien Mega-Resort
Bloomberg Businessweek US

What I Learned Working at a Hawaiien Mega-Resort

Nine wild secrets from the staff at Turtle Bay, who have to manage everyone from haughty honeymooners to go-go-dancing golfers.

time-read
10 mins  |
March 20 - 27, 2023
How Noma Will Blossom In Kyoto
Bloomberg Businessweek US

How Noma Will Blossom In Kyoto

The best restaurant in the world just began its second pop-up in Japan. Here's what's cooking

time-read
3 mins  |
March 20 - 27, 2023
The Last-Mover Problem
Bloomberg Businessweek US

The Last-Mover Problem

A startup called Sennder is trying to bring an extremely tech-resistant industry into the age of apps

time-read
10+ mins  |
March 20 - 27, 2023
Tick Tock, TikTok
Bloomberg Businessweek US

Tick Tock, TikTok

The US thinks the Chinese-owned social media app is a major national security risk. TikTok is running out of ways to avoid a ban

time-read
10+ mins  |
March 20 - 27, 2023
Cleaner Clothing Dye, Made From Bacteria
Bloomberg Businessweek US

Cleaner Clothing Dye, Made From Bacteria

A UK company produces colors with less water than conventional methods and no toxic chemicals

time-read
3 mins  |
March 20 - 27, 2023
Pumping Heat in Hamburg
Bloomberg Businessweek US

Pumping Heat in Hamburg

The German port city plans to store hot water underground and bring it up to heat homes in the winter

time-read
3 mins  |
March 20 - 27, 2023
Sustainability: Calamari's Climate Edge
Bloomberg Businessweek US

Sustainability: Calamari's Climate Edge

Squid's ability to flourish in warmer waters makes it fitting for a diet for the changing environment

time-read
4 mins  |
March 20 - 27, 2023
New Money, New Problems
Bloomberg Businessweek US

New Money, New Problems

In Naples, an influx of wealthy is displacing out-of-towners lower-income workers

time-read
4 mins  |
March 20 - 27, 2023