The Hamptons, But Better
Bloomberg Businessweek|October 04, 2021
With new restaurants and hotels, Long Island’s North Fork is acquiring the sheen of its trendy neighbor—but with fewer crowds and at a (slightly) lower cost.
Jackie Caradonio
The Hamptons, But Better

Drive east from New York City, and just before you hit the Peconic River, you’ll face a choice: north or south? Option B takes you to the Hamptons, that enviable address where summer dreams of rosé and lawn parties are lived out weekend after weekend. But lately, the road toward the agricultural haven known literally as the North Fork is attracting more and more devoted travelers.

This string of 15 villages has long been considered a quiet alternative to the raucous Hamptons if it was considered at all. Since the aughts, its laid-back vineyards and farm stands have drawn a smattering of Manhattanites via car or the Long Island Rail Road, including this writer, for affordable day trips. More indulgent weekends meant a night at the North Fork Table & Inn, where three-hour-long tasting menus were made by a husband and wife team that had earned accolades at power restaurants Gramercy Tavern and Aureole.

Today locals call the area, which stretches 30 miles from Riverhead to Orient Point, “the Brooklyn of East End.” It’s more creative and less fussy than the Hamptons but no less attractive, and, these days, it’s approaching as expensive. In 2005 the median home price on the North Fork was $451,000; now it’s $780,000. Local broker Sheri Winter Parker confesses she has a hard time finding any inventory under $2 million. “We were doing well before, but Covid took it to another level,” says Parker, who’s lived in the area for 21 years.

This story is from the October 04, 2021 edition of Bloomberg Businessweek.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

This story is from the October 04, 2021 edition of Bloomberg Businessweek.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

MORE STORIES FROM BLOOMBERG BUSINESSWEEKView All
Instagram's Founders Say It's Time for a New Social App
Bloomberg Businessweek US

Instagram's Founders Say It's Time for a New Social App

The rise of AI and the fall of Twitter could create opportunities for upstarts

time-read
4 mins  |
March 13, 2023
Running in Circles
Bloomberg Businessweek US

Running in Circles

A subscription running shoe program aims to fight footwear waste

time-read
3 mins  |
March 20 - 27, 2023
What I Learned Working at a Hawaiien Mega-Resort
Bloomberg Businessweek US

What I Learned Working at a Hawaiien Mega-Resort

Nine wild secrets from the staff at Turtle Bay, who have to manage everyone from haughty honeymooners to go-go-dancing golfers.

time-read
10 mins  |
March 20 - 27, 2023
How Noma Will Blossom In Kyoto
Bloomberg Businessweek US

How Noma Will Blossom In Kyoto

The best restaurant in the world just began its second pop-up in Japan. Here's what's cooking

time-read
3 mins  |
March 20 - 27, 2023
The Last-Mover Problem
Bloomberg Businessweek US

The Last-Mover Problem

A startup called Sennder is trying to bring an extremely tech-resistant industry into the age of apps

time-read
10+ mins  |
March 20 - 27, 2023
Tick Tock, TikTok
Bloomberg Businessweek US

Tick Tock, TikTok

The US thinks the Chinese-owned social media app is a major national security risk. TikTok is running out of ways to avoid a ban

time-read
10+ mins  |
March 20 - 27, 2023
Cleaner Clothing Dye, Made From Bacteria
Bloomberg Businessweek US

Cleaner Clothing Dye, Made From Bacteria

A UK company produces colors with less water than conventional methods and no toxic chemicals

time-read
3 mins  |
March 20 - 27, 2023
Pumping Heat in Hamburg
Bloomberg Businessweek US

Pumping Heat in Hamburg

The German port city plans to store hot water underground and bring it up to heat homes in the winter

time-read
3 mins  |
March 20 - 27, 2023
Sustainability: Calamari's Climate Edge
Bloomberg Businessweek US

Sustainability: Calamari's Climate Edge

Squid's ability to flourish in warmer waters makes it fitting for a diet for the changing environment

time-read
4 mins  |
March 20 - 27, 2023
New Money, New Problems
Bloomberg Businessweek US

New Money, New Problems

In Naples, an influx of wealthy is displacing out-of-towners lower-income workers

time-read
4 mins  |
March 20 - 27, 2023