The Decline of a Great American Tech Company
Bloomberg Businessweek|April 12, 2021
How Intel lost its way
Ian King and Tom Giles
The Decline of a Great American Tech Company

The statement, conveyed as the third bullet point of a quarterly earnings release, was both mind-numbingly technical and inscrutably terse—almost to the point of meaninglessness for anyone who was not a professional investor or analyst. “Accelerating 10nm product transition,” it read, “7nm product transition delayed versus prior expectations.”

To those who do make a living scrutinizing financial releases, this was disastrous. It meant that Intel Corp. was struggling to produce its latest and greatest chips. The company had promised it would be manufacturing chips with transistors that have dimensions as small as 7 nanometers, or 7 billionths of a meter, with 2021 as the most recent deadline. The smaller the transistors, the more you can cram together, which makes for faster or more efficient processors. The delay meant that Intel would be stuck selling an older generation of chips for another year.

Intel has been a jewel of American manufacturing since the late 1960s, when Robert Noyce and Gordon Moore started the company in Mountain View, Calif., and in doing so helped create the modern chip industry and Silicon Valley itself. The company, now based in Santa Clara, has suffered delays in the past, but Intel’s engineers have always ensured each setback was short-lived.

This story is from the April 12, 2021 edition of Bloomberg Businessweek.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,000+ magazines and newspapers.

This story is from the April 12, 2021 edition of Bloomberg Businessweek.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,000+ magazines and newspapers.

MORE STORIES FROM BLOOMBERG BUSINESSWEEKView All
Instagram's Founders Say It's Time for a New Social App
Bloomberg Businessweek US

Instagram's Founders Say It's Time for a New Social App

The rise of AI and the fall of Twitter could create opportunities for upstarts

time-read
4 mins  |
March 13, 2023
Running in Circles
Bloomberg Businessweek US

Running in Circles

A subscription running shoe program aims to fight footwear waste

time-read
3 mins  |
March 20 - 27, 2023
What I Learned Working at a Hawaiien Mega-Resort
Bloomberg Businessweek US

What I Learned Working at a Hawaiien Mega-Resort

Nine wild secrets from the staff at Turtle Bay, who have to manage everyone from haughty honeymooners to go-go-dancing golfers.

time-read
10 mins  |
March 20 - 27, 2023
How Noma Will Blossom In Kyoto
Bloomberg Businessweek US

How Noma Will Blossom In Kyoto

The best restaurant in the world just began its second pop-up in Japan. Here's what's cooking

time-read
3 mins  |
March 20 - 27, 2023
The Last-Mover Problem
Bloomberg Businessweek US

The Last-Mover Problem

A startup called Sennder is trying to bring an extremely tech-resistant industry into the age of apps

time-read
10+ mins  |
March 20 - 27, 2023
Tick Tock, TikTok
Bloomberg Businessweek US

Tick Tock, TikTok

The US thinks the Chinese-owned social media app is a major national security risk. TikTok is running out of ways to avoid a ban

time-read
10+ mins  |
March 20 - 27, 2023
Cleaner Clothing Dye, Made From Bacteria
Bloomberg Businessweek US

Cleaner Clothing Dye, Made From Bacteria

A UK company produces colors with less water than conventional methods and no toxic chemicals

time-read
3 mins  |
March 20 - 27, 2023
Pumping Heat in Hamburg
Bloomberg Businessweek US

Pumping Heat in Hamburg

The German port city plans to store hot water underground and bring it up to heat homes in the winter

time-read
3 mins  |
March 20 - 27, 2023
Sustainability: Calamari's Climate Edge
Bloomberg Businessweek US

Sustainability: Calamari's Climate Edge

Squid's ability to flourish in warmer waters makes it fitting for a diet for the changing environment

time-read
4 mins  |
March 20 - 27, 2023
New Money, New Problems
Bloomberg Businessweek US

New Money, New Problems

In Naples, an influx of wealthy is displacing out-of-towners lower-income workers

time-read
4 mins  |
March 20 - 27, 2023
RELATED STORIES
Intel NUC 13 Pro i7-1360P kit
Maximum PC

Intel NUC 13 Pro i7-1360P kit

Pocket-sized 13th Gen Intel i7 power for the enthusiast?

time-read
3 mins  |
June 2023
Gordon Moore, Intel co-founder and chip industry legend, dies at 94
PCWorld

Gordon Moore, Intel co-founder and chip industry legend, dies at 94

Moore was known for his philanthropy as well as his namesake axiom.

time-read
2 mins  |
May 2023
Ryzen 7 7800X3D: 5 things you must know about AMD's gaming titan
PCWorld

Ryzen 7 7800X3D: 5 things you must know about AMD's gaming titan

This chip impresses even if you don't need one

time-read
6 mins  |
May 2023
CPU architectures what's the difference and why it matters
Maximum PC

CPU architectures what's the difference and why it matters

Apple, AMD, and Intel all take different approaches to building CPUs. Darien Graham-Smith explains why

time-read
9 mins  |
May 2023
BUILD A $942 GAMING PC
Maximum PC

BUILD A $942 GAMING PC

We dive into the Intel dimension to see if you can game on a budget at 1080p with the company’s latest CPU and GPU offerings

time-read
10+ mins  |
May 2023
GLOBAL COMMUNICATOR
Yachting US

GLOBAL COMMUNICATOR

Intellian's FB500 keeps the ones and zeros flowing reliably during rough weather and at high latitudes.

time-read
5 mins  |
May 2023
The disaster of MIPI cameras on Linux Tinker Time
Linux Magazine

The disaster of MIPI cameras on Linux Tinker Time

Linux users have long gotten used to the standard hardware in their systems working perfectly. Recently, however, things have gotten dicey for webcams supporting the MIPI specification. We'll tell you why and what to do about it.

time-read
10+ mins  |
#270/May 2023: Green Coding
Samsung Galaxy Book3 Pro 360
Maximum PC

Samsung Galaxy Book3 Pro 360

All-around excellence from Samsung's flagship two-in-one

time-read
3 mins  |
April 2023
INTEL ARC REVISITED
Maximum PC

INTEL ARC REVISITED

Lots of driver updates in four months

time-read
7 mins  |
April 2023
Intel Core i9-13900KS
Maximum PC

Intel Core i9-13900KS

The fastest and most power-hungry PC chip ever

time-read
3 mins  |
April 2023