When Apple Inc. premiered its iPhone in 2007, it wasn’t inventing the cellular phone or even the smartphone. But the company revolutionized communication with a product that’s since been improved by leaps and bounds. Likewise, with its AirTag location tracker (starting at $29), the $2 trillion tech giant hasn’t created a category; it’s rethought an existing item to outpace its competitors in convenience and attractiveness. Nestled into an Hermès leather key ring ($349) or luggage tag ($449, as shown), the circular metal disk becomes a stylish bangle that’s startlingly useful in its simplicity and ability to reconnect lost or stolen objects, such as a suitcase, a golf bag, or even a car.
Continue reading your story on the app
Continue reading your story in the magazine
RETHINKING FAIR PAY
Companies are overhauling compensation amid an uptick in relocations
Getting close enough to touch an animal usually isn't a great idea. But in a quiet lagoon on Mexico's Baja Peninsula, the whales are happy to oblige
BUILD BACKS BETTER
In a scoliosis market where treatments have changed little since the 1970s, even new brace technology shows how far we still have to go
A long-term survey of women in astronomy reveals a sordid culture of discrimination and inequality in academia
The Teen Who Defied DeFi
How a young math whiz nabbed $16 million by exploiting decentralized finance | Index Finance was one of the great hopes of decentralized finance, the blockchain-based movement challenging Wall Street's gatekeepers. With one swift set of transactions, an 18-year-old math prodigy liquidated $16 million of its assets and opened a new legal frontier
Nigerian Projects Stall as Chinese Loans Dry Up
President Buhari's legacy could be marred by Beijing's waning appetite for costly public works abroad
The Twitter Deal's Big Debt Bill
If the acquisition goes through, the company will face mounting interest expenses as it tries to grow
The Very Last of Lehman Brothers
The bank whose collapse marked the beginning of the 2008 financial crisis is only mostly dead. Meet the people attending to its final remains
This Time Is Different
The slump that startups thought would never happen has arrived
Will American Owners Make Football More Like Football?
More than half of England's major soccer clubs will be backed by US money. That has fans worried
FENDER PLAYER PLUS METEORA HH
PEAVEY HP 2
GRETSCH G5422TG ELECTROMATIC
Ewan Mary's: LOW-KEY NUPTIALS
The couple puts their scandalous past behind them.
In a League of His Own
Allison Williams: WEDDING & A BABY!
Get out! Not only did Allison Williams secretly welcome a baby boy with boyfriend Alexander Dreymon, but the proud new parents are also making plans to tie the knot, spills a source.
ALEC BALDWIN: CAUGHT ON TAPE
NEWLY RELEASED EVIDENCE SHOWS THE ACTOR'S REACTION TO THE RUST SHOOTING.
Gwyneth & Brad: SEPARATE LIVES
"She complains all the time that he just can't keep up with her," spills a source.
OLIVIA HUMILIATED BY HER EX!
Sneak Attack? Some in the audience April 26 thought the delivery was part of Olivia's act.
HE'S SO BIG!
NOW 4 YEARS OLD THE DUKE AND DUCHESS OF CAMBRIDGE'S YOUNGEST IS GROWING UP SO FAST.