Macron's Monumental Challenge
Bloomberg Businessweek|September 24, 2018

The French president’s popularity is sagging just as Europe needs him most

Cristina Lindblad
Macron's Monumental Challenge

Jupiter is finding out how hard it is to make lightning strike twice. Emmanuel Macron’s victory in last year’s French presidential race reverberated around the world, as he defied the rising tide of nationalism to strike a blow for Europe. In the afterglow of success, the political prodigy likened himself to the Roman king of the gods—shooting lightning down from the Elysée Palace to impress mortals with his majesty. But lately his powers are faltering. With jockeying for next year’s European elections under way, he aims to show the magic hasn’t gone for good.

The 40-year-old president promised voters he would transform their economic fortunes by cutting taxes, tackling problems at money- losing state-owned giants, and giving companies a freer hand in negotiations with unions. While he’s managed to steamroll opposition to push much of that agenda through, the last few months have seen a string of setbacks, defeats, and gaffes.

Economic growth has slowed, unemployment has barely budged, and France’s nationalist forces have revived. The public opposes reforms at home, while Macron’s plans to bring the 19 European countries that share the euro currency closer together have floundered. And for all his bonhomie with Donald Trump, he failed to persuade the U.S. president to stick with the Iran nuclear agreement or to spare Europe from steel and aluminum tariffs.

Perhaps worst of all, a breach has opened between Macron and voters: In the second year of his presidency, he’s more unpopular than his hapless predecessor, François Hollande. “His first 15 months were beyond a honeymoon, he didn’t have any opposition to speak of,” says Enrico Letta, the former prime minister of Italy, who advises Macron on his reform plans. “What we’re seeing now is a return to reality.”

This story is from the September 24, 2018 edition of Bloomberg Businessweek.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

This story is from the September 24, 2018 edition of Bloomberg Businessweek.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

MORE STORIES FROM BLOOMBERG BUSINESSWEEKView All
Instagram's Founders Say It's Time for a New Social App
Bloomberg Businessweek US

Instagram's Founders Say It's Time for a New Social App

The rise of AI and the fall of Twitter could create opportunities for upstarts

time-read
4 mins  |
March 13, 2023
Running in Circles
Bloomberg Businessweek US

Running in Circles

A subscription running shoe program aims to fight footwear waste

time-read
3 mins  |
March 20 - 27, 2023
What I Learned Working at a Hawaiien Mega-Resort
Bloomberg Businessweek US

What I Learned Working at a Hawaiien Mega-Resort

Nine wild secrets from the staff at Turtle Bay, who have to manage everyone from haughty honeymooners to go-go-dancing golfers.

time-read
10 mins  |
March 20 - 27, 2023
How Noma Will Blossom In Kyoto
Bloomberg Businessweek US

How Noma Will Blossom In Kyoto

The best restaurant in the world just began its second pop-up in Japan. Here's what's cooking

time-read
3 mins  |
March 20 - 27, 2023
The Last-Mover Problem
Bloomberg Businessweek US

The Last-Mover Problem

A startup called Sennder is trying to bring an extremely tech-resistant industry into the age of apps

time-read
10+ mins  |
March 20 - 27, 2023
Tick Tock, TikTok
Bloomberg Businessweek US

Tick Tock, TikTok

The US thinks the Chinese-owned social media app is a major national security risk. TikTok is running out of ways to avoid a ban

time-read
10+ mins  |
March 20 - 27, 2023
Cleaner Clothing Dye, Made From Bacteria
Bloomberg Businessweek US

Cleaner Clothing Dye, Made From Bacteria

A UK company produces colors with less water than conventional methods and no toxic chemicals

time-read
3 mins  |
March 20 - 27, 2023
Pumping Heat in Hamburg
Bloomberg Businessweek US

Pumping Heat in Hamburg

The German port city plans to store hot water underground and bring it up to heat homes in the winter

time-read
3 mins  |
March 20 - 27, 2023
Sustainability: Calamari's Climate Edge
Bloomberg Businessweek US

Sustainability: Calamari's Climate Edge

Squid's ability to flourish in warmer waters makes it fitting for a diet for the changing environment

time-read
4 mins  |
March 20 - 27, 2023
New Money, New Problems
Bloomberg Businessweek US

New Money, New Problems

In Naples, an influx of wealthy is displacing out-of-towners lower-income workers

time-read
4 mins  |
March 20 - 27, 2023