Security Is SYNERGY
Bloomberg Businessweek US|July 04 - 10, 2022 (Double Issue)
Kneeling beneath a framed print of Thomas Kinkade’s painting A Peaceful Retreat, Roli Chiu, alarm system installer, began his work one day in March by unpacking boxes of devices inside a new customer’s living room.
Austin Carr and Mark Bergen
Security Is SYNERGY

It would take him five hours to set up the system. He’d begin with the command panel in the grand foyer of the 4,000-square-foot home in a Palmetto Bay, Fla., gated community —then connect it to all the new door and window sensors, motion detectors, and smoke and carbon monoxide monitors. Yet Chiu, who estimates he’s installed systems at 15,000 homes in his two decades at ADT Inc., thought this one could benefit from a bunch of Google gadgets that the company would soon add to its portfolio. “When the Nest cameras come—oh my goodness—that’s going to be a game changer,” he said. “I love having Google on our side.”

A professionally outfitted ADT system can cost hundreds or thousands of dollars, and in recent years the company has begun to face competition from DIY-friendly devices such as Google’s Nest Cams and video doorbells, Arlo, SimpliSafe, and Amazon.com’s Ring, which many homeowners have felt can offer similar peace of mind at a fraction of the cost. Then Google surprised investors in August 2020 by revealing it would buy a 6.6% stake in ADT for $450 million. As part of the deal, the companies also agreed to jointly develop products, integrate services, and have ADT’s thousands of installers and salespeople promote Google’s hardware.

This story is from the July 04 - 10, 2022 (Double Issue) edition of Bloomberg Businessweek US.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

This story is from the July 04 - 10, 2022 (Double Issue) edition of Bloomberg Businessweek US.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

MORE STORIES FROM BLOOMBERG BUSINESSWEEK USView All
Instagram's Founders Say It's Time for a New Social App
Bloomberg Businessweek US

Instagram's Founders Say It's Time for a New Social App

The rise of AI and the fall of Twitter could create opportunities for upstarts

time-read
4 mins  |
March 13, 2023
Running in Circles
Bloomberg Businessweek US

Running in Circles

A subscription running shoe program aims to fight footwear waste

time-read
3 mins  |
March 20 - 27, 2023
What I Learned Working at a Hawaiien Mega-Resort
Bloomberg Businessweek US

What I Learned Working at a Hawaiien Mega-Resort

Nine wild secrets from the staff at Turtle Bay, who have to manage everyone from haughty honeymooners to go-go-dancing golfers.

time-read
10 mins  |
March 20 - 27, 2023
How Noma Will Blossom In Kyoto
Bloomberg Businessweek US

How Noma Will Blossom In Kyoto

The best restaurant in the world just began its second pop-up in Japan. Here's what's cooking

time-read
3 mins  |
March 20 - 27, 2023
The Last-Mover Problem
Bloomberg Businessweek US

The Last-Mover Problem

A startup called Sennder is trying to bring an extremely tech-resistant industry into the age of apps

time-read
10+ mins  |
March 20 - 27, 2023
Tick Tock, TikTok
Bloomberg Businessweek US

Tick Tock, TikTok

The US thinks the Chinese-owned social media app is a major national security risk. TikTok is running out of ways to avoid a ban

time-read
10+ mins  |
March 20 - 27, 2023
Cleaner Clothing Dye, Made From Bacteria
Bloomberg Businessweek US

Cleaner Clothing Dye, Made From Bacteria

A UK company produces colors with less water than conventional methods and no toxic chemicals

time-read
3 mins  |
March 20 - 27, 2023
Pumping Heat in Hamburg
Bloomberg Businessweek US

Pumping Heat in Hamburg

The German port city plans to store hot water underground and bring it up to heat homes in the winter

time-read
3 mins  |
March 20 - 27, 2023
Sustainability: Calamari's Climate Edge
Bloomberg Businessweek US

Sustainability: Calamari's Climate Edge

Squid's ability to flourish in warmer waters makes it fitting for a diet for the changing environment

time-read
4 mins  |
March 20 - 27, 2023
New Money, New Problems
Bloomberg Businessweek US

New Money, New Problems

In Naples, an influx of wealthy is displacing out-of-towners lower-income workers

time-read
4 mins  |
March 20 - 27, 2023