Life insurance sales have slipped. One company is offering deals to users of wearable devices
Apple Watches and Fitbits are increasingly part of everyday life. People track daily steps, log health information, even use the devices to compete against friends and family. Now life insurers want in on that.
John Hancock, a unit of Manulife Financial Corp., recently expanded an optional program to reward customers for healthy habits. Participants can earn points for tracking their daily jogs or for their meditation practice, and then use those points for rewards toward purchases on Amazon and other sites. Sometimes they can even save money on premiums.
This story is from the December 01, 2018 The Year Ahead 2019 edition of Bloomberg Businessweek Middle East.
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This story is from the December 01, 2018 The Year Ahead 2019 edition of Bloomberg Businessweek Middle East.
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