Water Baby
BlackBook — India's Luxury Insider|February 2019

HYT Watches, the wonder brand that designs hydromechanical watches, has relaunched its Swissmade, luxury timepieces in India, targeting serious watch collectors and young, successful entrepreneurs

Riddhi Doshi

In India’s cultural context, time is both, cyclical and fluid. Seven-year-old Swiss watch brand HYT lends materialistic representation to the concept by creating hydromechanical timepieces that, as the name suggests, use liquids to tell time. As the day progresses, green, blue or red liquid flows around its circular dials, and as evening sets in, the coloured liquid recedes hour by hour, presenting a new, fascinating way of seeing and telling time.

It’s an astonishingly pathbreaking technology, especially for the luxury watchmaking industry, which has considered water its mortal enemy for years. However, Swiss entrepreneur Patrick Berdoz along with three partners, including nuclear engineer Lucien Vouillamoz, made friends with liquid by developing an innovative fluid system, created with help from sister brand Preciflex that makes liquid indication devices for medical, design and automotive fields.

HYT in India

Since its launch in 2012, the brand’s watches, priced at `25 lakh and above, have been particularly popular with Asian watch collectors and young entrepreneurs. To strengthen HYT’s position in the continent, the company has dedicated this year to India, says CEO Grégory Dourde, while on his visit to Mumbai. He and his team were here to relaunch the brand and reorganise the brand’s distribution channel in the country. They have partnered with retailer Nitin Chainani’s Swiss Promotion Pvt Ltd as their seller in India.

HYT has two important sets of customers. First, knowledgeable customers, who know about the brand and its technology better than perhaps the salespeople. “These clients want something different and new, both, creatively and aesthetically, and this is where we have a unique proposition,” says Dourde. India has many ardent collectors. From that point of view, it’s strategically important for HYT Watches to expand its presence here and educate more people about its timepieces.

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM BLACKBOOK — INDIA'S LUXURY INSIDERView All

“If You're With It, Click It.”

Indian luxury retailers must make their bricks-and-mortar outlets Instagrammable and leverage Artificial Intelligence and Artificial Reality to attract new-age consumers

3 mins read
BlackBook — India's Luxury Insider
February 2019

Wear Your Attitude

Sahil Nandal, CEO and Founder of Mirakin, a brand that designs 3D printed, customisable jewellery, says that Indian men too are warming up to the idea of expressing themselves through jewellery

4 mins read
BlackBook — India's Luxury Insider
February 2019

Water Baby

HYT Watches, the wonder brand that designs hydromechanical watches, has relaunched its Swissmade, luxury timepieces in India, targeting serious watch collectors and young, successful entrepreneurs

4 mins read
BlackBook — India's Luxury Insider
February 2019

Fashion Tsarina

Dramatic, flirtatious, sensual or chic; stylist Ami Patel can create any look with ease and is sought-after by the likes of Deepika, Priyanka and Anushka

2 mins read
BlackBook — India's Luxury Insider
February 2019

Designer Time

The 29th edition of Salon International de la Haute Horlogerie, last month, launched some breakthrough designs that merged tradition and technology

3 mins read
BlackBook — India's Luxury Insider
February 2019

The Final Word

Giovanni Gaja, a 25-year-old, fifth generation, Italian winemaker, explains Gaja Wine’s decision to neither have a website nor social media presence, despite selling in 80 countries

4 mins read
BlackBook — India's Luxury Insider
February 2019

Green Fashion Ninjas

These enterprising fashion designers are changing the way fashion is created. It’s not just about glitz, glamour and oomph, but also about green, conscious and responsible

5 mins read
BlackBook — India's Luxury Insider
February 2019

Freeze Frames

For his first black-and-white exhibition artist Atul Dodiya pays homage to the legendary filmmaker Alfred Hitchcock, paints scenes from the 1929 movie Blackmail

2 mins read
BlackBook — India's Luxury Insider
February 2019

Breathing Life Into A Brand

Akash Sheth, Managing Director of Luxury Lifestyle Weekend, says that it’s time brands master the skills of experiential marketing to appeal to those who are inclined to ‘being’ rather than ‘buying’

2 mins read
BlackBook — India's Luxury Insider
February 2019

A Flying Taxi

US and India partners FlyBlade and Hunch Ventures believe that Indian takers for their helicopter taxis will be three times higher than that of the world’s largest aviation market, America

6 mins read
BlackBook — India's Luxury Insider
February 2019
RELATED STORIES

Simple Craftsman Roots Revived

A “clean but sterile” 1914 kitchen is treated to bungalow-era design.

2 mins read
Old House Journal
November - December 2021

MOVING toward

Changing energy markets and evolving technology make it possible to heat, cool, and ventilate homes of any age with (mostly) clean, all-electric power—and less of it. Heating home water, formerly an energy hog, is turning into an energy sipper, too.

9 mins read
Old House Journal
November - December 2021

The Rescue of Portland's FIREHOUSE 17

IN WHAT BECAME THE PROJECT OF A LIFETIME, THE REHABILITATION OF A 1912 FIREHOUSE IS ADAPTIVE REUSE WITH HEART AND SOUL. DECOMMISSIONED IN 1968, ALLOWED TO DETERIORATE AND LATER REMODELED, THE OLD FIREHOUSE HAD BEEN BUILT DURING THE DAYS OF HORSE-DRAWN ENGINES. THE PROJECT WAS SPEARHEADED BY RESTORAT ION CONSULTANT KARLA PEARLSTEIN, IN PORTLAND, OREGON. SHE NOW CALLS THE FIREHOUSE HOME.

3 mins read
Old House Journal
November - December 2021

Caring for Silverplate

Whether the design is Rococo, Aesthetic, or Art Deco, silverplate is collectible—and needs care.

5 mins read
Old House Journal
November - December 2021

MANTELS in a Holiday Mood

Pretty things from nature are always in style.

3 mins read
Old House Journal
November - December 2021

Diamonds!

An eternal motif for objects around the house.

1 min read
Old House Journal
November - December 2021

A Surprisingly Authentic Bath

The replicated, late-Victorian master bathroom is in an 1892 brick manse in St. Louis, Missouri.

2 mins read
Old House Journal
November - December 2021

A HOME FULL OF CHARACTER

Smaller homes like this 1920s Dutch Colonial so often get overlooked as worthy of restoration. Owners don’t think they’re special . . . or they add on or remodel until the original is unrecognizable. This owner saw the potential.

4 mins read
Old House Journal
November - December 2021

A Furnished Bath

This elegant bathroom has fixture panels fabricated from parts of a Victorian armoire.

2 mins read
Old House Journal
November - December 2021

Q&A with Miami Dolphins Legend Richmond Webb

I was lucky enough to interview the legend, Richmond Webb. For those Dolphins fans who live under a rock, Webb is one of the greatest Miami Dolphins players ever and their greatest left tackle of all time.

10+ mins read
Dolphin Digest
October 2021