“If You're With It, Click It.”
BlackBook — India's Luxury Insider|February 2019

Indian luxury retailers must make their bricks-and-mortar outlets Instagrammable and leverage Artificial Intelligence and Artificial Reality to attract new-age consumers

In a country where luxe life is fast becoming mainstream, the luxury shopping experience is still functional and transactional. There is hardly any product engagement or experience. Customer engagement and customisation are limited as well.

Luxury retailing in India must evolve to keep pace with their rapidly changing consumers. To stay relevant in the digital age, these stores need to stay connected with their techno-savvy shoppers’ lifestyle and habits. They must invest in a digital transformation.

Gen X and Y: One of the main contributors to the growth of the luxury industry is the new generation shopper from Gen Y and Z. According to a Deloitte report, this segment will make for more than 40 per cent of the client base of luxury market, by 2025.

These consumers, essentially netizens, are spoilt for choices, yet, haven’t shunned traditional channels of consuming. They live in an omnichannel world, and they expect their high-value purchases to be rewarded with highly personalised experiences that seamlessly navigate both offline and online channels. The Indian luxury industry must make some bold investments in digital experiences that are driving the growth of their global counterparts, creating what can genuinely be called stores of the future.

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